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Formula

Agency: 
Published/Aired: 
October 2009
Description: 

Sedex. The courier service you can trust.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Directors: Bernardo Romero, Sérgio Carvalho
Copywriter: Ricardo Dolla, Gustavo Tirre
Illustrator: Joffre
Photographer: Pederneiras

Comments (13)

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Highest Rated

slowrider's picture
slowrider
Activity Score 648

and because you are young - you take and old idea and declare this idea as a fresh one? how pathetic!

one should not take life so seriously - as one will not come out of it alive.

munirgee's picture
munirgee
Activity Score 454

Nice, I liked the way of capturing the idea.

Ad_Man's picture
Ad_Man
Activity Score 826

I'm not sure if I agree with the strategy.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

It's diferent.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Common, go back to the 90's and you'll find 759 ads like this.

rolling.stone's picture
rolling.stone
Activity Score 2741

are u sure not less or more

BTW i like the idea

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~ Quite obviously, I have gathered no moss ! ~

samee's picture
samee
Activity Score 124

Nice and different!! GOOD WORK!!

Guest's picture
Guest

Good Job. Different for this category.

Guest's picture
Guest

very nice. good job guys. Trihan

whynot's picture
whynot
Activity Score 17

I like the take on the coco-cola formula, but that's it... not working!

WillyLatasa's picture
WillyLatasa
Activity Score 616

Old ad to me.

"Bright ideas bring better results"

Just Copy's picture
Just Copy
Activity Score 56

maybe you are old.

slowrider's picture
slowrider
Activity Score 648

and because you are young - you take and old idea and declare this idea as a fresh one? how pathetic!

one should not take life so seriously - as one will not come out of it alive.

shahidali's picture
shahidali
Activity Score 4069

does this not imply that you shouldn't trust the other couriers and isn't it difficult to convince the user that its competitor is peeping into their confidential reports?

shahid

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