Sedex Express Courier Service: Juice

Trust us. We deliver it fast.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold
Published: August 2009

28 comments

matushacker's picture
matushacker
45 pencils

i don't like the copy, but idea is nice..

Guest's picture
Guest

Cooooooool

Peterrr's picture
Peterrr
108 pencils

will be cannes for sure...

alexander_bickov's picture
alexander_bickov
3279 pencils

Cool idea :)

Guest's picture
Guest

Get a job, "Alexander". Oh no, you have one! Official adsoftheworld critic, I almost forgot.

Guest's picture
Guest

Don't listen to previous guest, Alexander. This guest agrees with you.

Guest's picture
Guest

hahaha!
Yes, get a life Dude, you're boring**

Arkadiusz's picture
Arkadiusz
509 pencils

great idea

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

very good art direction...love it

tanvir

Blashyrkh's picture
Blashyrkh
32701 pencils

Ok I'll trust you, but I don't see the benefit in the ad yet. Otherwise you have to clean my desk. :p

indo's picture
indo
72 pencils

"Good direction"

skinny's picture
skinny
161 pencils

Love it. Love the entire campaign. It makes you think until you get to the "Aha!" moment and then you just keep on laughing. Great stuff.

Guest's picture
Guest

I had one of those and I'm still laughing

Guest's picture
Guest

Fantastic Job! Congrats! Made me laugh.

Guest's picture
Guest

Respektamundo. Flawless!

busyb's picture
busyb
115 pencils

super smart. love the strategy. i would simplify the art direction a bit. overall, i'm gealous.

cp's picture
cp
354 pencils

good idea but copy doesnt live up to the "standard". Why not drop Trust Us.

Guest's picture
Guest

Because...TRUST is behind the entire concept. The person pouring his orange juice is putting his "trust" in the company to deliver his product on time. Without the words "trust us" you need to think about the idea way too much and might completely miss the point. We don't need to spoon feed the public but we also don't need to make things so difficult to comprehend. Not everyone takes as much time as us in the ad business to examine an ad and try to dissect it.

It's only advertising!

Guest's picture
Guest

nice concept, try to change a little bit the copy

Guest's picture
Guest

Assumed this was for dishwasher detergent. I think I would've preferred this execution for that, but still nice.

Guest's picture
Guest

I don't know what this is for? Does anyone know if the person in this ad is a girl or a guy? It looks like the shirt has part of a doily on it
http://dearadvertisin.blogspot.com/

Guest's picture
Guest

nicely done

chamindarathnayake's picture
chamindarathnayake
377 pencils

Max ! Grate!

Chaminda Rathnayake

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome Idea!!

Great Art Direction !!

Live with Passion

Guest's picture
Guest

GREAT!

dearabby's picture
dearabby
108 pencils

I really like this. Sometimes the copy overstates the obvious and other times it doesn't explain enough. This copy is enough of a teaser to drive home the point the great photography makes. You totally get it.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

sayheylyla's picture
sayheylyla
15 pencils

great ad

LeeMoh's picture
LeeMoh
424 pencils

I really hate to play the sick-minded but I don’t see the “Aha” and “Haha” everybody is cherishing here!

Is it only that they are fast enough to deliver before the juice drops or I’m dumb enough to not notice something else?

If only so, then it’s quite an AVERAGE idea from pro point of view. Sorry.

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