Sedex Express Courier Service: Fish

Trust us. We deliver it fast.

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Tico Moraes, Bernardo Romero
Copywriters: Roberto Vilhena, Gustavo Tirre, Ricardo Dolla
Photographer: Rudy Huhold
Published: August 2009

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32 comments

maung's picture
maung
48 pencils

nice Idea

Guest's picture
Guest

winner

Peterrr's picture
Peterrr
108 pencils

will be cannes for sure...

Guest's picture
Guest

And you have no criteria.

Guest's picture
Guest

slow and fast. cool.
Tri

Guest's picture
Guest

Book your ticket to cannes

alexander_bickov's picture
alexander_bickov
3279 pencils

Lion!!! Rrrr!

everartz's picture
everartz
7611 pencils

i agree that it could win something...
really nice

| Everartz |

Guest's picture
Guest

Really a great idea

Oussama Black Knight's picture
Oussama Black Knight
98 pencils

Great idea , Like the whoe ad campaign

Inspiration exists, but it has to find us working

Guest's picture
Guest

Logic Flaw! Please tell me i'm not the only one who see's this. Huge logic flaw.

Guest's picture
Guest

You are the only one that sees whatever it is you're seeing.

Guest's picture
Guest

Incredible Campaign. Awesome Art Direction.

busyb's picture
busyb
115 pencils

whats the "logic flaw" ?

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

another great art direction...two thumbs up

tanvir

Guest's picture
Guest

nice execution. but it feels like first round ideas for a fedex/ups campaign.

Guest's picture
Guest

What's better?
Second round of ideas?
Third?
Seven hundred and fifty fourth round?

Guest's picture
Guest

I like this, but can someone please explain why this is Cannes worthy? I don't seem to ever really get what makes a Cannes worthy ad a Cannes worthy ad, yet people on here seem pretty good at calling them.

Guest's picture
Guest

try to change a little bit the copy... nice concept

Guest's picture
Guest

can som1 plz explain this to me

dearabby's picture
dearabby
108 pencils

The courier service delivers so fast/reliable that the customer knows by the time the fish and water hit the table, the bowl will already be there. I do see the logic flaw Guest | Fri, 2009-08-07 06:36 mentioned: the background is the pet store, not a house. At an actual pet store the workers use nets to get your fish. You use the bag to take them home and drop them in your bowl/tank.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

Guest's picture
Guest

It's ok, not bad. But definitely Cannes worthy.

Guest's picture
Guest

Well done, I think it is a great ad dunno about awards, aren't those things still political haha. But it is well done.

chamindarathnayake's picture
chamindarathnayake
377 pencils

Max ! Grate!

Chaminda Rathnayake

rolling.stone's picture
rolling.stone
2740 pencils

Copy seems pretty beseeching. Execution is good, Idea is OK. Copy is weaker part of the ad.

They could have done some better copy.

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~ Quite obviously, I have gathered no moss ! ~

SoCH_TO's picture
SoCH_TO
953 pencils

Awesome Idea!!

Great Art Direction !!

Live with Passion

rkdigital's picture
rkdigital
116 pencils

so new in category and impressing
great

Guest's picture
Guest

done so many times

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

DONE SO MANY TIMES is the lamest post without proof, and especially when posted by a "Guest".

BTW - Great ads - though the goldfish is the weakest. If it's in a pet store, why would the pet store owner be pouring a plastic bag with a fish in it into a bowl? They use nets. Bags are for people that take the fish home. Maybe that's the logic flaw noted in the post above? Also at first glance I thought it was a courier ripping open the bag to pour it out, not into something - must be the apron/uniform.

Guest's picture
Guest

Yala!
Bronze Clio 2009
Dormimundo

Guest's picture
Guest

How can you trust someone when they care for your life.....

janaka illangarathne's picture
janaka illangarathne
217 pencils

oh! nice idea

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