Advertisement

Security

Published/Aired: 
June 2007
Description: 
Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Directors: Juan Pablo Lufrano
Copywriters: Juan Pablo Lufrano
Art Directors: Juan Pablo Lufrano
Photographer: Buenavista Fotografía
Account Supervisor: Laura Erobaldi
Advertiser's Supervisor: Ivan Canales

Comments (11)

Log in or register to post comments

Highest Rated

bottleHeD's picture
bottleHeD
Activity Score 86

DOn't crib people, it gets the point across. Coffee so strong, it gives you a kick. In this case a slap/jolt.

postman's picture
postman
Activity Score 951

"COFFEE KNOCKS OUT SECURITY OFFICER - THIEFS ESCAPE!"

Kateter's picture
Kateter
Activity Score 2029

already done :) cannes lion in 1998 for some dutch coffee. just that the guard enjoyed the aroma so much that thiefs escaped. wonderful wonderful twist.

afterbyrne's picture
afterbyrne
Activity Score 215

It doesn't say to me "awake" it says "bitch slapped"

Yokel's picture
Yokel
Activity Score 604

It doesn't say to me awake, rather the hand is holding his head up. Would be better if the feeling of a slap came across more.

creative420's picture
creative420
Activity Score 279

he he.. this is hilarious. Good execution too..

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

nice idea - but looks more like a rub (to make you snooze) than a slap (to wake you up).

Beatboxer's picture
Beatboxer
Activity Score 1517

It's a shake, not a slap.

I like the idea very much, but this execution is a bit poor, in my opinion.

Marucuturu's picture
Marucuturu
Activity Score 120

Come on people, you can see the veins across his face, the cap falling from the head because of the movement caused bby the slap... You are getting extremely picky on things that don´t deserve it.

I like this campaign, it's simple and well executed.

Regards.

fractalrene's picture
fractalrene
Activity Score 1504

Great art direction with a literal idea behind. Awesome. Well done!

gracey's picture
gracey
Activity Score 100

hahahhaha! awesome!

bottleHeD's picture
bottleHeD
Activity Score 86

DOn't crib people, it gets the point across. Coffee so strong, it gives you a kick. In this case a slap/jolt.

Advertisement