Secretaria Estadual Da Saúde: Monster Hands, 4

Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
Published: March 2010

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17 comments

Molecule's picture
Molecule
437 pencils

LOVE the illustrations! Smart and fun.

ossman's picture
ossman
29 pencils

well executed

jamesrothenburg's picture
jamesrothenburg
554 pencils

Could have done these as hand shadow puppets, maybe would have been more dramatic.

funky_frogii's picture
funky_frogii
2538 pencils

good idea man.....

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andyStock's picture
andyStock
666 pencils

I like these, and this is my favourite in the series. Smart, simple and fun - there are too many adverts that get all serious about washing your hands, I like the fun aspect to these adverts, and for that reason I think they actually get the message across even better.

everartz's picture
everartz
7611 pencils

funny and well executed.. thumbs up!

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Phil Lestino's picture
Phil Lestino
1672 pencils

Good...gets the message across...most people that see this won't think 'oh my god not another hand painted to look like an animal' they will think 'oh that's good, musyt remember to wash my hands.

Lizaad's picture
Lizaad
146 pencils

Nice

silvi's picture
silvi
4172 pencils

Bad

mattlittlegym's picture
mattlittlegym
342 pencils

Ummm...... AT&T......?

grafikaholic's picture
grafikaholic
23 pencils

Good message. However, the art direction is not relevant to the concept.

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atb2005's picture
atb2005
13567 pencils

It is relevant to the concept.. and I explained this in my post for one of the other ads.. We have hands and we have bacteria sticking to hands.. So there's some connection there. What's the connection between At&t and hand painting?? Yeah, I know hands hold phones, but so what? Here, the bacteria are demonstrated in a creative manner.. In general, you can't see that stuff with the naked eye..

raulbanderas's picture
raulbanderas
357 pencils

nice art

rolling.stone's picture
rolling.stone
2740 pencils

these ads might not be new concept (and certainly are not)

but hopefully should be effective

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