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Monster Hands, 1

Agency: 
Published/Aired: 
March 2010
9967
Description: 

Print advertisment created by Matriz, Brazil for Secretaria Estadual Da Saúde, within the category: Public Interest, NGO.

Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs

Comments (14)

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Highest Rated

atb2005's picture
atb2005
Activity Score 13557

Kids are not scared by monsters, they love them? That's debatable.. Also, why are you mentioning just kids? Is this ad targeting just kids or people in general?

I get why they chose to use hand painting for this ad.. Because bacteria do stick to hands. So using hand painting is one creative way to demonstrate that. I've seen other "hand painted" ads where there was no connection whatsoever between the product being advertised and the art of hand painting.

Molecule's picture
Molecule
Activity Score 435

I didn't notice it was real hands at first. That makes it even cooler.

Adaddicted's picture
Adaddicted
Activity Score 3435

Body art, hand paintings... Brazillion times............ on AotW!!!

withalltherespects

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

I'm not a big fan of the art direction, or the art. But the idea actually appeals to me. No nagging about deseases and such. Just the hands & just the warning. Nicely worked into a concept. Not bad!

franksandres's picture
franksandres
Activity Score 172

Love it!

joelapompe's picture
joelapompe
Activity Score 3845
atb2005's picture
atb2005
Activity Score 13557

What is it guys that you don't like about the art direction? I personally love it. I like the choice of vivid colors, which demand your immediate attention. And yes hand painting has been done before.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

The message, it's the message (or what message?). Who cares about the art if the message is not going through. Beside, kids don't get scared my monsters, they love them. Parents are scared..,.

atb2005's picture
atb2005
Activity Score 13557

Kids are not scared by monsters, they love them? That's debatable.. Also, why are you mentioning just kids? Is this ad targeting just kids or people in general?

I get why they chose to use hand painting for this ad.. Because bacteria do stick to hands. So using hand painting is one creative way to demonstrate that. I've seen other "hand painted" ads where there was no connection whatsoever between the product being advertised and the art of hand painting.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

Typography is a disaster. Overhang your punctuation for a start.

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

abso-freakin-lutely BORING! >:|

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Unlike the 'exciting and clever' ideas this one works asimply to get a simple message across....

Lizaad's picture
Lizaad
Activity Score 146

bEST OF tHEM aLL

silvi's picture
silvi
Activity Score 4172

This is the best!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

Kermit! Mad Kermit! Like said... boring and amateur

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