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Secretaria Estadual Da Saúde: Monster Hands, 1

Secretaria Estadual Da Saúde: Monster Hands, 1
Your rating: None Average: 6.2 (29 votes)

Your hands can be dangerous.
Wash them with soap and water to keep bacteria at bay.

Advertising Agency: Agência Matriz, Porto Alegre, Brazil
Creative Directors: Roberto Philomena, Telmo Ramos
Art Directors: Jorge Appio, Paulo Moraes
Copywriter: Magali Moraes
Illustrator: Fescher Neoilustração
Photographer: Raul Krebs
Published: March 2010

14 Comments

Molecule's picture 443 pencils
Molecule | Thu, 2010-03-18 09:04

I didn't notice it was real hands at first. That makes it even cooler.

Adaddicted's picture 3417 pencils
Adaddicted | Thu, 2010-03-18 09:14

Body art, hand paintings... Brazillion times............ on AotW!!!

withalltherespects

John van de Vorstenbosch's picture 216 pencils
John van de Vorstenbosch | Thu, 2010-03-18 10:07
7

I'm not a big fan of the art direction, or the art. But the idea actually appeals to me. No nagging about deseases and such. Just the hands & just the warning. Nicely worked into a concept. Not bad!

franksandres's picture 174 pencils
franksandres | Thu, 2010-03-18 10:53

Love it!

joelapompe's picture 2480 pencils
joelapompe | Thu, 2010-03-18 12:51

come on!!! please... not again :-(
http://www.joelapompe.net/2007/10/29/painted-hands-haut-les-mains-12/

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

atb2005's picture 13683 pencils
atb2005 | Thu, 2010-03-18 20:58

What is it guys that you don't like about the art direction? I personally love it. I like the choice of vivid colors, which demand your immediate attention. And yes hand painting has been done before.

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Fri, 2010-03-19 11:48

The message, it's the message (or what message?). Who cares about the art if the message is not going through. Beside, kids don't get scared my monsters, they love them. Parents are scared..,.

atb2005's picture 13683 pencils
atb2005 | Fri, 2010-03-19 21:23

Kids are not scared by monsters, they love them? That's debatable.. Also, why are you mentioning just kids? Is this ad targeting just kids or people in general?

I get why they chose to use hand painting for this ad.. Because bacteria do stick to hands. So using hand painting is one creative way to demonstrate that. I've seen other "hand painted" ads where there was no connection whatsoever between the product being advertised and the art of hand painting.

art.vs.commerce's picture 568 pencils
art.vs.commerce | Thu, 2010-03-18 21:12

Typography is a disaster. Overhang your punctuation for a start.

Shubhra Aggarwal's picture 86 pencils
Shubhra Aggarwal | Fri, 2010-03-19 03:55

abso-freakin-lutely BORING! >:|

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-03-19 05:25

Unlike the 'exciting and clever' ideas this one works asimply to get a simple message across....

Lizaad's picture 148 pencils
Lizaad | Fri, 2010-03-19 07:15
9

bEST OF tHEM aLL

silvi's picture 4174 pencils
silvi | Fri, 2010-03-19 11:19

This is the best!

lucdesaulniers's picture 1165 pencils
lucdesaulniers | Fri, 2010-03-19 11:45
1

Kermit! Mad Kermit! Like said... boring and amateur

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