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Lung cancer. You know how this story begins.

Agency: 
Published/Aired: 
December 2011
Description: 

Smoking can cause many health problems, such as lung cancer.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: David Alfonso Suárez, Lenilson Lima
Copywriter: Ricardo Santiago
Illustrator: David Alfonso Suárez
Photographer: Wilton Marcelino

Comments (9)

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Highest Rated

jackblack's picture
jackblack
Activity Score 2350

It's a nice illustration but nothing more.

jponino's picture
jponino
Activity Score 601

weak

andylefty's picture
andylefty
Activity Score 4535

Illustration's a bit difficult to untangle.

Everyone knows smoking is bad.

I'm not coming away with any new convincing argument.

iambusy's picture
iambusy
Activity Score 2219

very very tough to convince no smoking via an ad...

busy.

Hadrons's picture
Hadrons
Activity Score 6017

it's about reminding us what we used to know , like dusting off the memory shelf. as for it self it's ain't bad, but - no extra.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mr.x's picture
mr.x
Activity Score 998

interesting ad. made me look through all the illustrations. I don't think it does the job though, but then again, non smoking campaigns never work.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Not so bad.

Wordfruit's picture
Wordfruit
Activity Score 1023

People know that smoking causes health problems. There's not even anything here that shocks. Illustrations rather than photography make it less real. This poster is just a decoration on the wall.

I don't know a lot about addiction, but maybe the only way an ad is going to help people give up smoking is by focusing on people who are already trying to give up (which I guess is probably a good number of people) -- and give them something that will help them with what they are trying to do.

charithco's picture
charithco
Activity Score 266

nt interesting.

"Art is my life's satisfaction"

jackblack's picture
jackblack
Activity Score 2350

It's a nice illustration but nothing more.

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