Comments (24)

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Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628


"Pastes like shit."

popdistortion's picture
Activity Score 1592

Simply: Wow.

Ney Frances's picture
Ney Frances
Activity Score 660

nice! 8/10

is there life before death?

picturejockey's picture
Activity Score 658
drunk dave's picture
drunk dave
Activity Score 1066

BMW/Lexus lipstick ad... the streak across the face. Hmmm, I think the lipstick's better.

Ney Frances's picture
Ney Frances
Activity Score 660

totally agreed, my 8/10 turned to a 5/10

is there life before death?

ingolstadt's picture
Activity Score 56

err.... from the ad, the driplets were on the outside, how come someone sitting inside wrote that?! (using water droplets from outside?!?)

Sandis Grantins's picture
Sandis Grantins
Activity Score 26

I guess they are trying to say, that water condensates allot in BMW's... :))
Anyways - I still like this ad. The idea is clear instantly and it puts a little smile on face.
I haven't seen the mentioned upper Lexus ad though.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i think u hav a point...not sure though

~ old habits die hard, older ones never do ~

Rabubi's picture
Activity Score 560

The frost / condensation will be on the outside. Doesn't make sense to me.

fersvax's picture
Activity Score 1239

Try turning on the heat of any car or just breathe with the windows closed in a rainy day. That gets the effect. (But BMW has this failure corrected, am I right?)


Wiseone's picture
Activity Score 2

Ever watched the movie Titanic?

truecopy's picture
Activity Score 399

Maybe Sebastian got some "sexytime" therefore the condensation..his girlfriend is probably the driver...
What is it again?

oh yeah...rly good!

"Sex sells. Truth even better." - A friend

Dick Huges's picture
Dick Huges
Activity Score 937


Minimum's picture
Activity Score 1490

Okay, most of the time I dont have this problem...but I get the lipstick version. But not this one... What is the thought behind this one? I would appreciate some help here

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

focus group's picture
focus group
Activity Score 146

While the kid wrote his name, the BMW accelerated. That's the idea. And I think it's been done a lot of times. I remember for example a (Peugeot?) spot, where a guy is going full throttle and because of the acceleration a tear leaves his eye horizontally.

I think, if you wanna do acceleration ads, you've got to come up with something new, like Ogilvy London did.

Minimum's picture
Activity Score 1490

OOOOOOOh now I get it. He got pushed back in his seat. Darn my young mind is leaving me during weekends :)

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

nvane's picture
Activity Score 26

Lipstick one is def. better than this one..

joelapompe's picture
Activity Score 3845

it's not made by JWT but by the agency called BDDP&Fils (France)

cbaujard's picture
Activity Score 2

Joe la pompe is right. This ad is quite old (I think that the pedrocchi/beauregard team is currently uploading all his work (cigarette work right before)). They created it when they were at BDDP&Fils, quite a long time ago (2002 would be my guess, b4 the lexus lipstick, for instance).

johann.s's picture
Activity Score 112

how can you write like this? so the car starts and stops so that someone can write the rest ...?

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

....i.i...improvement of art direction needed ..needed.d.d.d.........

not freedom like a shopping card

It's my job to keep punk rock elite

rami_abdallah's picture
Activity Score 6

Smart !


Paulo César's picture
Paulo César
Activity Score 16


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