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Crocodile

Agency: 
Published/Aired: 
February 2008
Description: 

Our products have a pH of 5.5 that matches the pH value of the skin and are never tested on animals. Reinstating yet again that beauty is after all, in our hands.
For skin the way it’s meant to be.

Advertising Agency: McCann Healthcare, Mumbai, India
Creative Directors: Sanjay Kudale
Art Director / Illustrator: Sanjay Kudale
Copywriter: V, Padmanabhan

Comments (15)

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Highest Rated

catia's picture
catia
Activity Score 6

Shadows again... such a cliché!

Davosk's picture
Davosk
Activity Score 4815

I can understand showing the rabbit but do they use reindeer and crocs for testing?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

A valid but unnecessary point.

They use animals, what does it actually matter if they use those specific ones or not?

You sound like an account handler, stop being so pedantic.

We're going to need more lube.

Wordnerd's picture
Wordnerd
Activity Score 6692

not at all unnecessary. not that i like this campaign, but it would definatly be stronger if they used real testing animals for it.

chucklehead's picture
chucklehead
Activity Score 42

Gee. Shadow puppets. You never see those in ads these days.

JAGGY's picture
JAGGY
Activity Score 1382

Little forced.

Jaggy, MICA Ahmedabad

Frits Harkema's picture
Frits Harkema
Activity Score 713

Whatch out for the shadow puppet police.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

A real Munson.

We're going to need more lube.

pabloaotw's picture
pabloaotw
Activity Score 235

Done. And better. A lot of years ago: http://www.youtube.com/watch?v=kQGX8fyfrVA

askon's picture
askon
Activity Score 433

I still cant wait 'til the first hand-puppet-x-ray ad... This ad gives me some hope.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

kiko_23's picture
kiko_23
Activity Score 15
CR_AD's picture
CR_AD
Activity Score 413

heuuuu ! in our hands ! boring !

www.coupsdepub.com

Umlaut's picture
Umlaut
Activity Score 199

I thought shadow puppets had been banned by now???

ChuckNorris's picture
ChuckNorris
Activity Score 834

Healthcare and McCann.

It's really not their fault the ads are shite.

EgeMan's picture
EgeMan
Activity Score 54

OLDSCHOOL and not understandable

catia's picture
catia
Activity Score 6

Shadows again... such a cliché!

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