Seat: Tortoises
Altea Freetrack 4x4. Suitable for families.
Advertising Agency: Grey, Paris, France
Executive Creative Director: Frédéric Temin
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Copywriter: Luissandro Del Gobbo
Images: Bespoke images


13 Comments
OMG!!!
Sex sells, but I do not think this is what they were talking about.
me parece que esta mal aplicada la idea.
It's a really bad idea to use a turtle in an ad for a car. Do they really want me to think that the car is like a turtle (i.e. slow)?
http://adbuzzer.wordpress.com
The commercial
http://www.youtube.com/watch?v=hGh8toBouno&feature=related
No.
This just isn't working.
Animal planet???
Err..... ok...
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it´s very interesting how they took the cliché of all 4x4 (finding animals having sex, or doing humans thing, etc, etc) ads to say this one is family friendly.
Car sex = Animal ==> Seat. just for family ?
Option n°78 for any ad (use in case of non-inspiration, little tiredness): show animals/puppets/toys having sex.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I don't get it.
Great !