Seat: Tortoises

Altea Freetrack 4x4. Suitable for families.

Advertising Agency: Grey, Paris, France
Executive Creative Director: Frédéric Temin
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Copywriter: Luissandro Del Gobbo
Images: Bespoke images

12 comments

kleenex's picture
kleenex
32989 pencils

OMG!!!

Sex sells, but I do not think this is what they were talking about.

colombiad's picture
colombiad
34 pencils

me parece que esta mal aplicada la idea.

AdBuzzer's picture
AdBuzzer
1168 pencils

It's a really bad idea to use a turtle in an ad for a car. Do they really want me to think that the car is like a turtle (i.e. slow)?

atb2005's picture
atb2005
13567 pencils
CuriousPencil's picture
CuriousPencil
4227 pencils

No.

dbor's picture
dbor
1455 pencils

Animal planet???

ace85le's picture
ace85le
3939 pencils

Err..... ok...

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Glut's picture
Glut
3947 pencils

it´s very interesting how they took the cliché of all 4x4 (finding animals having sex, or doing humans thing, etc, etc) ads to say this one is family friendly.

youngilvy's picture
youngilvy
139 pencils

Car sex = Animal ==> Seat. just for family ?

MidasTouch's picture
MidasTouch
1024 pencils

Option n°78 for any ad (use in case of non-inspiration, little tiredness): show animals/puppets/toys having sex.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Lodi2's picture
Lodi2
19 pencils

I don't get it.

Fran6's picture
Fran6
5 pencils

Great !

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