Seat Leon: Speed

The SEAT Leon Cupra. From 0 to 62 mph in 6.4 sec.

Advertising Agency: Grey Worldwide, Frankfurt, Germany
Creative Director: Tim Jacobs
Art Director: Mirjam Kremer
Copywriter: Friedrich Tromm
Photographer: David Maurer
Other additional credits: mainworks GmbH, Ralph Hillert
Published: March 2009

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40 comments

Aphex's picture
Aphex
264 pencils

LLAMEN A LA AMBULANCIA!!! Parece que van a ser atropelladas!!!
LLAMEN A LA POLICIA!!! Para que multe a ese conductor por pegar stickers en el espejo retrovisor!!!

"Si eres buen copy, presiona alt + F4"

rainman's picture
rainman
267 pencils

weird

GMR_PR's picture
GMR_PR
8 pencils

uhh?

Guest's picture
Guest

the theory of special relativity would make the wife & daughter squished, and no law of physics would allow the same person seeing both the front and back of something unless the mirror is on the opposite side of what's being observed

or is this not high school material at most places? =S

superfel's picture
superfel
51 pencils

"Chuck Norris is so fast, he can run around the world and punch himself in the back of the head."

Guest's picture
Guest

Aphex, hace sho por favor...

Guest's picture
Guest

jajajajaja i like it very much!!!!

mmackinven's picture
mmackinven
1596 pencils

Too bad 6.4 seconds is really slow.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Yeh I was wondering about that, strange thing rest your marketing on/

www.jpmountford.com

Guest's picture
Guest

una irresponsabilidad que mal aviso la publicidad no debe incitar a eso qeu peligroooo

Ad_Man's picture
Ad_Man
828 pencils

First, this is dangerous.
Second, this is bad.
Or, maybe he's doing that Ricky Bobby Reverse Stunt and they got a wrong speed effect.

- I will complain until that annoying banner laugh, stops!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Dalbir Singh's picture
Dalbir Singh
552 pencils

Great idea. However don't know if 0 to 62 mph in 6.4 sec is fastest in it's class.

Guest's picture
Guest

Great idea.i like it.

NastyJester's picture
NastyJester
744 pencils

If you positively hate your wife and kids, leave them behind at the speed of light.

Guest's picture
Guest

i think its not a bad idea, there's a trail for your eyes to follow. Firstly you'll observe the windshield, which is the one facing backwards, then your eyes will follow to the rear mirror, which in sense, also means that by the time you check ur rear mirror, you've already sped past some formidable distances.

Guest's picture
Guest

when do people start to realize that this kind of
thinking of advertising is outdated.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Looks a bit weird to me. Like you're about to mow down and kill your family.

Guest's picture
Guest

Yeah, I've got the same impression. Actually I thougt it's a social ad against speeding...

ackattak's picture
ackattak
396 pencils

0 to 62 mph?

Guest's picture
Guest

very old concept. we´ve seen this so many times

Guest's picture
Guest

Well... hmmm... folding time and space? I. Don't. Think. So.

maashookshee's picture
maashookshee
414 pencils

no comment

Guest's picture
Guest

Hahahahahah awesome idea!!

Guest's picture
Guest

mala forma de mostrar velicidad... son simios acaso???

vean gráficas ed velicidad de autos... vean desde donde hasta donde han llegado para poder hacer algo mejor. no bajen el nivel... menos con tonterias! que basura de trabajo!

Guest's picture
Guest

cooool!

premc's picture
premc
917 pencils

anyway good !!

radical

Guest's picture
Guest

i like this very much

hari.'s picture
hari.
375 pencils

you are back from work even before your wifey and kid can get back inside the house after waving you off :)

slanny's picture
slanny
117 pencils

Might make more sense if they were only waving in the rear view mirror. The way it is now shows that the car is in two places at once, but if the mom and kid were...facing the car, it would get the whole 6.2 seconds message across better.

Guest's picture
Guest

smasher!

kgeiger's picture
kgeiger
7085 pencils

Nice idea. Wrong make and model. :(

Guest's picture
Guest

Time's a bitch, I like it anyway - Miri! ;-)

nitrous's picture
nitrous
55 pencils

Forced idea

nitrous's picture
nitrous
55 pencils

Forced idea

nitrous's picture
nitrous
55 pencils

Forced idea

LucasPS's picture
LucasPS
523 pencils

Forced... But its working i think...

bryan9's picture
bryan9
110 pencils

You need someone to help you come up with better idea.

Guest's picture
Guest

how'bout the CD?

nitrous's picture
nitrous
55 pencils

it should indicate 4000rpm+ on second gear not 2750rpm

Speedthrills's picture
Speedthrills
6 pencils

Nice idea. To all those keep criticizing the ads about it being repeated, i think its time to shut up coz yull are getting really boring.. cheers

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