Seat Leon: QR Code

Where racer heart meets techno freak.
Seat Leon.
Scan QR code with your mobile device and discover all hidden features of Seat website.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011

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9 comments

macluvin's picture
macluvin
397 pencils

Bravo. I've been wanting to create a QR code this creative. Well used for the concept. Nicely executed.

Can anyone explain what it links to? I'm nto understanding the site.

MidasTouch's picture
MidasTouch
1024 pencils

I like that! Very witty!
Usually QR codes are secondary, hiding in small, in the low corner of an ad,
I like the use of it as the ad itself.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

awesome...you just didnt splat it in the corner...you made it art

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils

BRILLIANT!

Rotzgoht's picture
Rotzgoht
186 pencils

Damn it, upping the ante a bit, isn't it? Now QR codes have to be integrated into the design/concept. Arg. I don't want to like it, but...

mark3r's picture
mark3r
1940 pencils

Great way to use QR code!

:::MARK3R:::

ace85le's picture
ace85le
3939 pencils

I guess i'm not among their target market lolz.

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MyCellMedia's picture
MyCellMedia
2 pencils

Spanish

Excelente, Creativo, Efectivo, ingenioso. Felicidades

Definitivamente el diseno de este QR Code es muy interesante por los motivos que utilizaron, lo decodifique en varias App's y con diferentes telefonos y funciono perfectamente bien en todos los casos.
Me gustaria Saber como lo disenaron.

Conocer el resultado de este QR Code en su marketing real considero es del interes general.

Saludos

sarahlynnbr's picture
sarahlynnbr
2 pencils

Awesome QR Code! Just like a maze! How I want to make one like that!

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