Seat Leon: QR Code

Where racer heart meets techno freak.
Seat Leon.
Scan QR code with your mobile device and discover all hidden features of Seat website.

Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011


macluvin's picture
397 pencils

Bravo. I've been wanting to create a QR code this creative. Well used for the concept. Nicely executed.

Can anyone explain what it links to? I'm nto understanding the site.

MidasTouch's picture
1024 pencils

I like that! Very witty!
Usually QR codes are secondary, hiding in small, in the low corner of an ad,
I like the use of it as the ad itself.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ron Burgundy's picture
Ron Burgundy
1636 pencils just didnt splat it in the made it art

Guilherme Ruano da Costa's picture
Guilherme Ruano...
26 pencils


Rotzgoht's picture
186 pencils

Damn it, upping the ante a bit, isn't it? Now QR codes have to be integrated into the design/concept. Arg. I don't want to like it, but...

mark3r's picture
1951 pencils

Great way to use QR code!


ace85le's picture
3939 pencils

I guess i'm not among their target market lolz.


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MyCellMedia's picture
2 pencils


Excelente, Creativo, Efectivo, ingenioso. Felicidades

Definitivamente el diseno de este QR Code es muy interesante por los motivos que utilizaron, lo decodifique en varias App's y con diferentes telefonos y funciono perfectamente bien en todos los casos.
Me gustaria Saber como lo disenaron.

Conocer el resultado de este QR Code en su marketing real considero es del interes general.


sarahlynnbr's picture
2 pencils

Awesome QR Code! Just like a maze! How I want to make one like that!

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