Where racer heart meets techno freak.
Seat Leon.
Scan QR code with your mobile device and discover all hidden features of Seat website.
Advertising Agency: Jandl, Bratislava, Slovakia
Creative Director: Pavel Fuksa
Art Director: Pavel Gajdos
Copywriter: Jan Fajnor
Illustrator: Pavel Gajdos
Published: May 2011
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8 Comments
Bravo. I've been wanting to create a QR code this creative. Well used for the concept. Nicely executed.
Can anyone explain what it links to? I'm nto understanding the site.
I like that! Very witty!
Usually QR codes are secondary, hiding in small, in the low corner of an ad,
I like the use of it as the ad itself.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
awesome...you just didnt splat it in the corner...you made it art
BRILLIANT!
Damn it, upping the ante a bit, isn't it? Now QR codes have to be integrated into the design/concept. Arg. I don't want to like it, but...
Great way to use QR code!
:::MARK3R:::
I guess i'm not among their target market lolz.
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Excelente, Creativo, Efectivo, ingenioso. Felicidades
Definitivamente el diseno de este QR Code es muy interesante por los motivos que utilizaron, lo decodifique en varias App's y con diferentes telefonos y funciono perfectamente bien en todos los casos.
Me gustaria Saber como lo disenaron.
Conocer el resultado de este QR Code en su marketing real considero es del interes general.
Saludos