Seat Ibiza Cupra: Wheel

Advertising Agency: ACW Grey, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven
Copywriter: Zack Feldman
Art Director: Sharon Suliman
Account Manager: Dani Brande
Account Supervisor: Sarit Sternhell
Account Executive: Gali Shaham

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18 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Cute. But not in a clever way.

Will Think for Salary

mmackinven's picture
mmackinven
1602 pencils

Nothing new here :) similar execution but in DM: http://nicoleandsimon.carbonmade.com/projects/2447143

Guest's picture
Guest

BORING AND DONE

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

People see a steering wheel "oke flip the page"... idea lost.

Honestly I don't think many people will dream about driving the Seat with their magazine in front of them, just by looking at this ad.

kalpesh78's picture
kalpesh78
2580 pencils

This is a truck steering, not a car steering...and sorry this is an age old idea. Think of something new people.

ideas....30 minutes nahi toh free.

tirthomitro's picture
tirthomitro
2750 pencils

it was in 1996-97, a fledging agency called Equus (now Equus Red Cell) in Calcutta launched the first "luxury" sedan of India - the Daewoo Cielo - with a similar ad.the copy in it read almost the same, but it was more clever. too old an idea buddies!

they showed me a picture & i laughed
dignity has never been photographed

LeeHarvey's picture
LeeHarvey
3045 pencils

Besides from being a lame idea I look at the road instead of my steering wheel.... Silly ad, fail.

Guest's picture
Guest

you feel for a moment that u have the car. it is the feeling that ad should give.

Mcadvlovin's picture
Mcadvlovin
87 pencils

nice, but old!

Dzsoi's picture
Dzsoi
5725 pencils

Similar to this:

http://adsoftheworld.com/media/print/fitvibe_exercise

There you do an excercise, here you drive. Still I like that better since that one is not an
imitation, but the real thing. This is a bit juvenile and boring.

Amish's picture
Amish
61 pencils

again??????

elyoshiro's picture
elyoshiro
545 pencils

Old

Jotacef's picture
Jotacef
219 pencils

If I get at least one image of the whole car I would think on buying it.

thedesignaddict's picture
thedesignaddict
5391 pencils

Terribly boring.

Guest's picture
Guest

Welcome back to the late 90s!

Guest's picture
Guest

catastrophe

Guest's picture
Guest

good car. I love it. I have got a seat car. And its got 2 air bag and abs, ebd, and it is very comfortable. Ive got too many videos on http://arabanasil.com seat is very nice car. I advise it.

Guest's picture
Guest

Good over all features. A seat of the car has to be the most comfortable are which the manufacturers concentrate on. This one here looks it satisfy me at least.
http://www.applereviewed.net/cupra-seat.html

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