The SEAT Leon Ecomotive. Mean but green.
Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Designers: Daniel Mascarenhas, Diego Ghirardo
Published: March 2008
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19 Comments
dont send this to any festival in the world please
SSS
whats your real name so we can look out for your work? would b nice to see some stuff.
The car doesn't look mean at all. The leaves and plants either. So why mean?
i suppose by 'mean' they mean average.
nothing special.
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Agree.
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I think it's pretty ok. Not "WOW", but good bread & butter work.
Man, you guys hate everything today? C'mon, this is a good ad. It takes an aspect of car decoration everyone knows and turns it on its ear -- in case someone missed the memo, the plants *arent* supposed to "look mean", just parodying the flame effect you usually see.
Nice work, well done. No, not festival work -- but given that most of that is garbage anyway, so much the better.
ok, it's better than average. because the visual makes you look twice. i give you that much.
- www.lifetheuniverseandadvertising.com -
"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."
No mention how it is 'green'. Just because it has some shrubs painted on it?
~~this paranoid survived!~~
by far the best out of the series... i think its pretty good despite all the moaning above...
This has been done.
by your mum no doubt!
sweet. i like the christmas ad also. made me laugh as i was cleaning the crumbs off my bosses shoes. by the way, he's a she! :)
Well, if you take into consideration that all car ads have been tarnished by th time of print, this is a super ad. Dont think Ive ever seen a white car on a white background. A stand out ad. Well done for that alone. But its very coooool on its own merit!
Love the idea, a mean car with a green heart, thats the way forward nowadays.
nice concept... like the green flames, vines. If i saw this on the street, I wud stop and stare. Although, it needs bigger alloys on it.
slick graphic. well made. balanced in colour, hard to miss. yeah, i like this one a lot.
sexy. and green in its execution.