Seat: Green flames

The SEAT Leon Ecomotive. Mean but green.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Designers: Daniel Mascarenhas, Diego Ghirardo
Published: March 2008

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16 comments

RIZLA's picture
RIZLA
42 pencils

dont send this to any festival in the world please

Guest commenter's picture
Guest commenter

whats your real name so we can look out for your work? would b nice to see some stuff.

marcel7's picture
marcel7
996 pencils

The car doesn't look mean at all. The leaves and plants either. So why mean?

whitespace's picture
whitespace
1953 pencils

i suppose by 'mean' they mean average.

kgeiger's picture
kgeiger
7050 pencils

I think it's pretty ok. Not "WOW", but good bread & butter work.

SeanMartin's picture
SeanMartin

Man, you guys hate everything today? C'mon, this is a good ad. It takes an aspect of car decoration everyone knows and turns it on its ear -- in case someone missed the memo, the plants *arent* supposed to "look mean", just parodying the flame effect you usually see.

Nice work, well done. No, not festival work -- but given that most of that is garbage anyway, so much the better.

tantrik_indian's picture
tantrik_indian
953 pencils

No mention how it is 'green'. Just because it has some shrubs painted on it?

~~this paranoid survived!~~

TariqA's picture
TariqA

by far the best out of the series... i think its pretty good despite all the moaning above...

Guest commenter's picture
Guest commenter

This has been done.

Guest commenter's picture
Guest commenter

by your mum no doubt!

Guest commenter's picture
Guest commenter

sweet. i like the christmas ad also. made me laugh as i was cleaning the crumbs off my bosses shoes. by the way, he's a she! :)

fat boy's picture
fat boy

Well, if you take into consideration that all car ads have been tarnished by th time of print, this is a super ad. Dont think Ive ever seen a white car on a white background. A stand out ad. Well done for that alone. But its very coooool on its own merit!

Rav's picture
Rav

Love the idea, a mean car with a green heart, thats the way forward nowadays.

Guest commenter's picture
Guest commenter

nice concept... like the green flames, vines. If i saw this on the street, I wud stop and stare. Although, it needs bigger alloys on it.

Guest commenter's picture
Guest commenter

slick graphic. well made. balanced in colour, hard to miss. yeah, i like this one a lot.

Guest commenter's picture
Guest commenter

sexy. and green in its execution.

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