Seat: Finger
GPS as standard. Seat Exeo Techside.
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Account executive: Bruno Sabrie
Art buying: Elena Mazzanti-Houel
Photographer: Gettyimages - Ozhie
Retouching: Docs ad hoc
Published: April 2009


21 comments
I would prefer with an arm...
But its not bad, just strange at the first time!
this ad makes my middle finger raising up...
Average dressed up as clever.
I wouldn't put it in my book.
Forced !
Simple ideas are the best !
great idea, maybe a different execution
sorry, it makes me feel a tiny disgusting...
Fuck!So bad execution!you did my idea~~!!!
may be a top angle cos routes wont be like this ........from top it could had been left, right , straight like that
Infected by a virus called CREATIVE | "And ya I Love Everything"
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Nice idea. Very bad execution.
FREAK!
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www.cargocollective.com/renancorrea
Ufff... no sé... quizá con un brazo
Gross. Fingers down ;-)
Nice idea. Very bad execution.
------agree
We already did this idea for young creative One show of China in 2008. The funny thing is we didn't even get into finalist! I really don't know why! When i saw your work, i was so fuck up!
We already did this idea for young creative One show of China in 2008. We didn't get into finalist! I really don't why! Since this is a good idea. when i saw your work, I was so fuck up!!!!!!!!!!!!!!!
The same idea, Why we never get into finalist of young creative One Show, China! What's wrong!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
-ron cheong-
step 1 raise your right arm
step 2 hold your right ear
step 3 look at the mirror
step 4 contemplate yourself for a moment.....
step 5 when you have enough of your stupidity go back to your desk
The man who stops advertising to save money is like the man who stops the clock to save time
A bit creepy.
Nice visual and idea.
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It's a big finger in the ass, no?
se ve desagradable...
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Chief Creative Director Nexus BBDO