Seat: Bull

Advertising Agency: Grey Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art / Art Director: Francesco Fallisi
Copywriter: Paolo Moretti
Post production: Lucy CGI
Photographer: Lorenzo Scolari
Art Buyer: Virginia Salvucci
Account Director: Germano Guerriero
Account Supervisor: Ilaria Tozzi
Account Executive: Romina Cattaneo

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22 comments

335 pencils

CABAZORROMonday, March 15, 2010 - 19:56

Bullminator???? nice bull robot...

254 pencils

smilepigMonday, March 15, 2010 - 23:58

hmm weird

3447 pencils

AdaddictedTuesday, March 16, 2010 - 03:03

"show me your silencer"

withalltherespects

662 pencils

michelangeloTuesday, March 16, 2010 - 03:10

bad photoshop.and why a bull? a robotic lion could've worked better. It's a Leon, right?

1917 pencils

dsklanTuesday, March 16, 2010 - 06:31

good point!
maybe the bull, because its a spain car, but lion would fit better

1941 pencils

mikeelrapidoTuesday, March 16, 2010 - 06:54

I like this copy - "powerology". Awsome.

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3148 pencils

HiperionTuesday, March 16, 2010 - 06:55

Maybe he used a bull because seat was spanish (It´s german now). But leon and bull are confusing at the same time.
Weak concept, bad art.
Definitely another italian tacky ad.

413 pencils

dreadboyTuesday, March 16, 2010 - 07:33

thanks Hiperion, now that I know that the company is german now, I can relate the ad. They probably went for telling that the car kept the roots (spanish -> bull ) but with more power now ...

in my oppinion. so it's maybe targeting the ones that know / care about the history of this company, not just the car ( not me. didn't know about those )

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717 pencils

CopyRightTuesday, March 16, 2010 - 08:29

lovely

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1708 pencils

pezTuesday, March 16, 2010 - 08:39

I don't think the retouch is that terrible... Otherwise, everybody in Europe associates Seat with Spain even if is not a spanish brand now...
not bad at all for me...

4172 pencils

silviTuesday, March 16, 2010 - 10:10

Nothing looks real here.

100 pencils

SchironeTuesday, March 16, 2010 - 11:41

stop prosecuting italian ads!
:-D
;-)

i'm here because i'm procrastinating

429 pencils

perromaloTuesday, March 16, 2010 - 14:03

Power plus technology? Briefing has been translated literaly into creativity without even passing it to the creative team. Client's first thought. For sure.
I agree on the comment about the claim "powerology". It is just amazing. Well done

26 pencils

kimi yancekTuesday, March 16, 2010 - 14:15

bull=lamborghini... not seat. don't work for me...

30 pencils

polarTuesday, March 16, 2010 - 15:25

nice photo, but, why always cars with animals????

7627 pencils

everartzTuesday, March 16, 2010 - 18:31

terminator 5 is going to be in italy!!!

| Everartz |

735 pencils

hadrianapolisThursday, March 18, 2010 - 04:26

Like it

70 pencils

art oneThursday, March 18, 2010 - 07:22

i can't fault the execution.... what are you muppets on about??? i reckon the concept could've had more time spent on it. Car's and animals are really starting to bore me now..... it seems to me they just thought of the next best powerful beast because horse had been taken already. sheesh

633 pencils

kagzmainahFriday, March 19, 2010 - 05:06

i like

2991 pencils

joelapompeMonday, April 19, 2010 - 18:43

shortlist in Cannes in 1998!!!!!!!!!!!!!!!!!
http://www.joelapompe.net/2010/04/20/landrover-seat-cupra-animals-mach...

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GuestMonday, October 25, 2010 - 21:48

bull..shit! but powerology... great word.

2 pencils

Tanja SolimanoSaturday, April 14, 2012 - 01:21

Duhh

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