Seat: Bull

Advertising Agency: Grey Milan, Italy

Executive Creative Director: Francesco Emiliani
Head of Art / Art Director: Francesco Fallisi
Copywriter: Paolo Moretti
Post production: Lucy CGI
Photographer: Lorenzo Scolari
Art Buyer: Virginia Salvucci
Account Director: Germano Guerriero
Account Supervisor: Ilaria Tozzi
Account Executive: Romina Cattaneo

March 2010


CABAZORRO's picture
366 pencils

Bullminator???? nice bull robot...

smilepig's picture
254 pencils

hmm weird

Adaddicted's picture
3435 pencils

"show me your silencer"


michelangelo's picture
660 pencils

bad photoshop.and why a bull? a robotic lion could've worked better. It's a Leon, right?

dsklan's picture
1926 pencils

good point!
maybe the bull, because its a spain car, but lion would fit better

mikeelrapido's picture
1929 pencils

I like this copy - "powerology". Awsome.


Hiperion's picture
3138 pencils

Maybe he used a bull because seat was spanish (It´s german now). But leon and bull are confusing at the same time.
Weak concept, bad art.
Definitely another italian tacky ad.

dreadboy's picture
413 pencils

thanks Hiperion, now that I know that the company is german now, I can relate the ad. They probably went for telling that the car kept the roots (spanish -> bull ) but with more power now ...

in my oppinion. so it's maybe targeting the ones that know / care about the history of this company, not just the car ( not me. didn't know about those )

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CopyRight's picture
713 pencils


pez's picture
1802 pencils

I don't think the retouch is that terrible... Otherwise, everybody in Europe associates Seat with Spain even if is not a spanish brand now...
not bad at all for me...

silvi's picture
4172 pencils

Nothing looks real here.

Schirone's picture
98 pencils

stop prosecuting italian ads!

i'm here because i'm procrastinating

perromalo's picture
429 pencils

Power plus technology? Briefing has been translated literaly into creativity without even passing it to the creative team. Client's first thought. For sure.
I agree on the comment about the claim "powerology". It is just amazing. Well done

kimi yancek's picture
kimi yancek
26 pencils

bull=lamborghini... not seat. don't work for me...

polar's picture
28 pencils

nice photo, but, why always cars with animals????

everartz's picture
7609 pencils

terminator 5 is going to be in italy!!!

| Everartz |

hadrianapolis's picture
733 pencils

Like it

art one's picture
art one
70 pencils

i can't fault the execution.... what are you muppets on about??? i reckon the concept could've had more time spent on it. Car's and animals are really starting to bore me now..... it seems to me they just thought of the next best powerful beast because horse had been taken already. sheesh

kagzmainah's picture
631 pencils

i like

Guest's picture

bull..shit! but powerology... great word.

Tanja Solimano's picture
Tanja Solimano
2 pencils


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