SEAT Altea Freetrack. Access all areas.
Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Illustrator: Diego Ghirardo
Published: December 2007
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66 Comments
old concept
contour lines suck!
playboy magazine? argh.
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http://comunique9.blogspot.com
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Comunique9
sucks
SSS
disgusting
*****
SJB
cierra la boca qq no tienes ni puta idea de lo q es diseño
ooh... can we explore the cavernous cave with bats flying out?
hahahahah.. best comment so far
what does a car have to do with PLAYBOY?
it's sexy..well supposedly. I like the idea, if it was a real pb cover it hits the target group i guess.
someone pls tell the advertisers that we need to maintain a minimum level of decency, not choose the easy way and not to cross the line. we r living in a society and we r not here to sell sex. we r not working as sex broker for a hell bound public property...
shahid
Dude, it's Playboy magazine (a sex magazine).
dude, watch carefully...
by the by, had it been a playboy mag, my words wouldn't have changed...
shahid
You're right, my mistake. :)
It's a bad concept anyways.
It's a bad concept. It's not disgusting. Unless you find naked women scary and disgusting.
Honestly, there are some really prudish people commenting on this site.
I agree. Advertising is not for the prudes or the faint of heart :-)
no where in the chain of response, did i find the word 'disgusting'. careful observation decreases chances of errors.
what i challanged is the line of moral and ethical boundary. runner for the great advertising guru post, don't forget to be a human. everything sells, but would u be a seller of everything?
shahid
When we choose Advertising, and to a greater extent any career in the Commercial Arts, aren't we crossing the boundaries of our own moral and ethical views of art and human culture?
By being an ADman, I chose to fuel the blight on our culture. Art is genuine, Advertising is an illusion of art used to sell products or services. Sex sells.
The ad above is not art, nor is it a good ad. That is it's only failure.
I will now climb down off of my soap box and resume a brainstorm for the next great way to...
Well, when in Rome... When in the middle east...
bad
Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this fucking loud engine. fugedit!
Apart from the quality of the ad, could somebody please tell why a Spanish agency uses a German Playboy cover?
Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this f***ing loud engine. fugedit!
What's wrong with her tits?
Them tits breast fed you Toro boy. SO, the qustion is, whats wrong with you?
Don't try to be clever. Look at the position of the tits, pretty weird huh.
i guess they are implants. or contoured from them.
The agency has a Pan-European base who advertises the brand in all countries. The fact that there was an opening for the German market speaks volumes for a brand and the agency.
By the way, it was a real Playboy front and back cover. As it's clearly indicated on the front. lol
I saw it when I was in Germany!
i am still trying to associate the product/brand with the magazine and the sex related message the visual is sending.
PLAYBOY tie in you spastic.
Desailly, prudish people indeed, they all sound like they've spent the whole year getting bent over the table to get an ad through... then didn't! This is quite cool! And in regards to your comment! show us all what you've done! full marks to the creatives!
i like this ad, does that make me a bad person? :(
Unbeliveable! bunch of clowns on this site! you a sheep or a free thinker Singye. I like it too! great wrap around idea! ever heard of tie ins with other brands!!??
ask her yourself toro. she's your mum.
http://mimundoenotromundo.blogspot.com/
uffff .... i need a this car..jajaja
www.barcreativo.com
See you guys later, I have a "place of worship" to go to...
www.storytellerscreative.com
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hahahahahaha! me too! i hope the engine goes when im there.
Any CD worth their weight in gold will dismiss all the negative comments and judge the ads on there own merit. A good idea always creates instant bad vibes amongst the ones losing. Now get me a coffee whilst your there.
The silliness of the concept aside, the execution could have been far, far better. Yes, there *is* something weird about her breasts: they look too conical, like they're defying gravity or something. And the photoshop work of the car just doesnt work somehow: yes, it matches the presumed perspective, but it still looks wrong.
As for the discussion of prudery? Whatever, guys.
Thats probably because its a contour MAP seanmartin. not a real woman. When was the last time you had a woman? Graphically, the imperfections make it... if it was perfect, it would look even worse, like a tracing not a cleverly created map. And yes it is excellent, it is a wrap around, this, looks different when opened and when closed. Clever.
Is that your best shot? "When was the last time you had a woman"? Pretty lame, jack, about as lame as your stating how "clever" this is. Are you that desperate for something to whack off to?
No wonder you're still working in that sad little office.
better how? elaborate on your comments Mr. ECD!! im just a thrid party observer, who likes the ads, but your negative bull just makes me think, what validationa re you giving to the ad by saying its shit?? In every ad that comes on, you are the same! :-s Justify it!
Isn't he doing that? Can't you read?
This device is as old as the hills on....never mind.
FAIL.
lol, it says "Place of worship" where it counts the most!
http://www.kirmiziodulleri.com --- http://www.kirmizidergi.com
oh yeah. just saw that. hehe.
This is disgracefull to the human race. Look at the way you are making an object for a woman. How would you feel if you came across a man in this pose? I think it would make you feel like never wanting to buy that car ever! How does this benefit the human race? You are creating drooling men who become stalkers and creepy lustful beings crawling about the earth. There are so many other things to explore in life such as your mind and why this is so discgusting to all of man kind. THere is so much more to life than this and this is exactly the reason why peoples minds get so obsessed with the flesh and do unspeakable acts. Please destroy this ad. You could make something a lot more beautiful and inspirational. THis is dispicable.
wow - you've got some issues. True, there is more to life than it - but you are irrationally upset. You were brought into this planet by "unspeakable acts", I can guarantee it. Take a deep breath - think independently. Believe and support what you want to support. Don't preach your opinion. And Relax. Love you.
horrified was born immaculately, i can assume. Maybe he likes the christmas joseph and mary ad?
Horrified is right, they could of added a few more broads, one is despicable,but three would be beautiful and inspirational
looooooooool. i cant stop laughing.
Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?
Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?
Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?
Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?
how is a naked woman disgusting?
you must all be homos
go fuck yourself
in this case it looks little bit forced. but yeah - girl as a topographic map is nice :)
dclxvi
I THINK ITS A GREAT CONCEPT AND ITS PRETTY WELL REALISED. HW CAN DESIGNERS BE SO SHORTMINDED? DNT LET UR FEELINGS DOMINATE YOU
LOL
Danilo Dick Farah
http://www.danilodickfarah.com/
All works well, except the 'place of worship'...
That's an insult!
hahahaha! what do you do, suck dick?
Greeting. Anything looked at closely becomes wonderful.
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With best wishes :), Pemba.
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Sorry, I have understand nothing.
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Thank ;) Winfred.
Make love, not war!.
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Regards :P Pilan.
Sorry. Guard your honor. Let your reputation fall where it will. And outlive the bastards.
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Waiting for a reply ;-), Hattie.
Nice Work... No Doubt