Seat: Access

SEAT Altea Freetrack. Access all areas.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Directors: Jason Bramley, Jonny Biggins
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Illustrator: Diego Ghirardo
Published: December 2007

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66 comments

Guest commenter's picture
Guest commenter

old concept
contour lines suck!

jsantanaxp's picture
jsantanaxp
397 pencils

playboy magazine? argh.

-------------------------------------------
http://comunique9.blogspot.com

RIZLA's picture
RIZLA
42 pencils

sucks

slip's picture
slip
919 pencils

disgusting

*****

SJB

Guest commenter's picture
Guest commenter

cierra la boca qq no tienes ni puta idea de lo q es diseño

whitespace's picture
whitespace
1953 pencils

ooh... can we explore the cavernous cave with bats flying out?

Crisp One's picture
Crisp One
2007 pencils

hahahahah.. best comment so far

Andy-B's picture
Andy-B
280 pencils

what does a car have to do with PLAYBOY?

Guest commenter's picture
Guest commenter

it's sexy..well supposedly. I like the idea, if it was a real pb cover it hits the target group i guess.

shahidali's picture
shahidali
4063 pencils

someone pls tell the advertisers that we need to maintain a minimum level of decency, not choose the easy way and not to cross the line. we r living in a society and we r not here to sell sex. we r not working as sex broker for a hell bound public property...

shahid

JamaisVu's picture
JamaisVu
410 pencils

Dude, it's Playboy magazine (a sex magazine).

shahidali's picture
shahidali
4063 pencils

dude, watch carefully...
by the by, had it been a playboy mag, my words wouldn't have changed...

shahid

JamaisVu's picture
JamaisVu
410 pencils

You're right, my mistake. :)
It's a bad concept anyways.

desailly's picture
desailly
470 pencils

It's a bad concept. It's not disgusting. Unless you find naked women scary and disgusting.

Honestly, there are some really prudish people commenting on this site.

JamaisVu's picture
JamaisVu
410 pencils

I agree. Advertising is not for the prudes or the faint of heart :-)

shahidali's picture
shahidali
4063 pencils

no where in the chain of response, did i find the word 'disgusting'. careful observation decreases chances of errors.

what i challanged is the line of moral and ethical boundary. runner for the great advertising guru post, don't forget to be a human. everything sells, but would u be a seller of everything?

shahid

Reality check's picture
Reality check

When we choose Advertising, and to a greater extent any career in the Commercial Arts, aren't we crossing the boundaries of our own moral and ethical views of art and human culture?

By being an ADman, I chose to fuel the blight on our culture. Art is genuine, Advertising is an illusion of art used to sell products or services. Sex sells.

The ad above is not art, nor is it a good ad. That is it's only failure.

I will now climb down off of my soap box and resume a brainstorm for the next great way to...

Guest commenter's picture
Guest commenter

Well, when in Rome... When in the middle east...

Guest commenter's picture
Guest commenter

bad

Guest commenter's picture
Guest commenter

Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this fucking loud engine. fugedit!

jazzywezzy's picture
jazzywezzy

Apart from the quality of the ad, could somebody please tell why a Spanish agency uses a German Playboy cover?

Guest commenter's picture
Guest commenter

Access all areas. With the playboys choice: the seat altea freetrack. I can't hear you, my 1966 porsche 911 S has this f***ing loud engine. fugedit!

Toro's picture
Toro
1007 pencils

What's wrong with her tits?

Guest commenter's picture
Guest commenter

Them tits breast fed you Toro boy. SO, the qustion is, whats wrong with you?

Toro's picture
Toro
1007 pencils

Don't try to be clever. Look at the position of the tits, pretty weird huh.

Guest commenter's picture
Guest commenter

i guess they are implants. or contoured from them.

Guest commenter's picture
Guest commenter

The agency has a Pan-European base who advertises the brand in all countries. The fact that there was an opening for the German market speaks volumes for a brand and the agency.

By the way, it was a real Playboy front and back cover. As it's clearly indicated on the front. lol

I saw it when I was in Germany!

mbcomms's picture
mbcomms

i am still trying to associate the product/brand with the magazine and the sex related message the visual is sending.

Guest commenter's picture
Guest commenter

PLAYBOY tie in you spastic.

Guest commenter's picture
Guest commenter

Desailly, prudish people indeed, they all sound like they've spent the whole year getting bent over the table to get an ad through... then didn't! This is quite cool! And in regards to your comment! show us all what you've done! full marks to the creatives!

singye's picture
singye
180 pencils

i like this ad, does that make me a bad person? :(

Guest commenter's picture
Guest commenter

Unbeliveable! bunch of clowns on this site! you a sheep or a free thinker Singye. I like it too! great wrap around idea! ever heard of tie ins with other brands!!??

Guest commenter's picture
Guest commenter

ask her yourself toro. she's your mum.

luispiter's picture
luispiter
2756 pencils

http://mimundoenotromundo.blogspot.com/

uffff .... i need a this car..jajaja

STRTLRS's picture
STRTLRS
1607 pencils

See you guys later, I have a "place of worship" to go to...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

fat boy's picture
fat boy

hahahahahaha! me too! i hope the engine goes when im there.

forthright's picture
forthright

Any CD worth their weight in gold will dismiss all the negative comments and judge the ads on there own merit. A good idea always creates instant bad vibes amongst the ones losing. Now get me a coffee whilst your there.

SeanMartin's picture
SeanMartin

The silliness of the concept aside, the execution could have been far, far better. Yes, there *is* something weird about her breasts: they look too conical, like they're defying gravity or something. And the photoshop work of the car just doesnt work somehow: yes, it matches the presumed perspective, but it still looks wrong.

As for the discussion of prudery? Whatever, guys.

d spec's picture
d spec

Thats probably because its a contour MAP seanmartin. not a real woman. When was the last time you had a woman? Graphically, the imperfections make it... if it was perfect, it would look even worse, like a tracing not a cleverly created map. And yes it is excellent, it is a wrap around, this, looks different when opened and when closed. Clever.

SeanMartin's picture
SeanMartin

Is that your best shot? "When was the last time you had a woman"? Pretty lame, jack, about as lame as your stating how "clever" this is. Are you that desperate for something to whack off to?

No wonder you're still working in that sad little office.

Guest commenter's picture
Guest commenter

better how? elaborate on your comments Mr. ECD!! im just a thrid party observer, who likes the ads, but your negative bull just makes me think, what validationa re you giving to the ad by saying its shit?? In every ad that comes on, you are the same! :-s Justify it!

Toro's picture
Toro
1007 pencils

Isn't he doing that? Can't you read?

phoamcor's picture
phoamcor
1284 pencils

This device is as old as the hills on....never mind.

FAIL.

Crystal Clear's picture
Crystal Clear
83 pencils

lol, it says "Place of worship" where it counts the most!

http://www.kirmiziodulleri.com --- http://www.kirmizidergi.com

Guest commenter's picture
Guest commenter

oh yeah. just saw that. hehe.

Horrified's picture
Horrified

This is disgracefull to the human race. Look at the way you are making an object for a woman. How would you feel if you came across a man in this pose? I think it would make you feel like never wanting to buy that car ever! How does this benefit the human race? You are creating drooling men who become stalkers and creepy lustful beings crawling about the earth. There are so many other things to explore in life such as your mind and why this is so discgusting to all of man kind. THere is so much more to life than this and this is exactly the reason why peoples minds get so obsessed with the flesh and do unspeakable acts. Please destroy this ad. You could make something a lot more beautiful and inspirational. THis is dispicable.

sachio's picture
sachio
78 pencils

wow - you've got some issues. True, there is more to life than it - but you are irrationally upset. You were brought into this planet by "unspeakable acts", I can guarantee it. Take a deep breath - think independently. Believe and support what you want to support. Don't preach your opinion. And Relax. Love you.

Guest commenter's picture
Guest commenter

horrified was born immaculately, i can assume. Maybe he likes the christmas joseph and mary ad?

Crisp One's picture
Crisp One
2007 pencils

Horrified is right, they could of added a few more broads, one is despicable,but three would be beautiful and inspirational

Guest commenter's picture
Guest commenter

looooooooool. i cant stop laughing.

Cornholio's picture
Cornholio

Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?

Cornholio's picture
Cornholio

Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?

Cornholio's picture
Cornholio

Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?

Cornholio's picture
Cornholio

Since when does advertising have to benefit the human race?
Get real, we're not artists, advertising is supposed to be creating desires.
It's a playboy cover, and it 's not dispicable.
Destroy this ad? Whats's next? Burning books?

Guest commenter's picture
Guest commenter

how is a naked woman disgusting?

you must all be homos

go fuck yourself

NomadDCLXVI's picture
NomadDCLXVI
440 pencils

in this case it looks little bit forced. but yeah - girl as a topographic map is nice :)

dclxvi

Guest commenter's picture
Guest commenter

I THINK ITS A GREAT CONCEPT AND ITS PRETTY WELL REALISED. HW CAN DESIGNERS BE SO SHORTMINDED? DNT LET UR FEELINGS DOMINATE YOU

Danilo's picture
Danilo
52 pencils

LOL

dthlb72's picture
dthlb72
547 pencils

All works well, except the 'place of worship'...
That's an insult!

Guest commenter's picture
Guest commenter

hahahaha! what do you do, suck dick?

Guest's picture
Guest

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Guest's picture
Guest

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I am from Lebanon and too bad know English, please tell me right I wrote the following sentence: "Fully licensed, fast delivery, free doctor consultation however, emergency medicine, pm celexa cost than simply lamisil sale rx is home."

Thanks for the help ;), Dempsey.

Guest's picture
Guest

Sorry, I have understand nothing.
I am from Israel and also now teach English, please tell me right I wrote the following sentence: "To order presentation ready copies for distribution to your colleagues, clients cost an average of."

Thank ;) Winfred.

Guest's picture
Guest

Make love, not war!.
I am from Iran and learning to write in English, give true I wrote the following sentence: "Slowing the growth rate of outlays for medicare and medicaid is the central long term challenge for federal fiscal policy."

Regards :P Pilan.

Guest's picture
Guest

Sorry. Guard your honor. Let your reputation fall where it will. And outlive the bastards.
I am from Uzbekistan and also now'm speaking English, give please true I wrote the following sentence: "First, the specified avon lady was also a explosion, high perfumery allowed david mcconnell."

Waiting for a reply ;-), Hattie.

G.Yaghi's picture
G.Yaghi
32 pencils

Nice Work... No Doubt

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