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Agency Network: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by Lg2, Canada for Sears, within the category: Professional Services.

Advertising Agency: LG2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriters: Luc Du Sault
Photographer: Marc Couture

Comments (29)

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CR_AD's picture
CR_AD
Activity Score 413

the idea is good but the DA is bad !
damage because the announcement could have been much better
In this moment a other AD for optical "YOU WILL LOVE YOU" is better !

link : http://www.coupsdepub.com/article-24052757.html

Guest commenter's picture
Guest commenter

Very Nice!

Guest commenter's picture
Guest commenter

This is an execution for some or other product that improves your reflexes. Doesn't ring true for an optical product.

sloppy4's picture
sloppy4
Activity Score 1494

it's tongue in cheek, you nerd.

Crisp One's picture
Crisp One
Activity Score 2005

HA!

Roger Daly's picture
Roger Daly
Activity Score 359

Suit alert! Suit alert! Pahahahahahaha...

Anne's picture
Anne
Activity Score 508

very good job.

Sobo's picture
Sobo

I think it is quite refreshing and different for an optical retailer. Makes sense to me.

a.b.'s picture
a.b.

really? art direction hurts so bad.

ZZbottom's picture
ZZbottom
Activity Score 111

i think others' cheering is too sudden. a couple of frames perhaps.

zzbottom

sneakyhands's picture
sneakyhands
Activity Score 1857

i agree. without hitting the audience over the head, i almost want this to be a filmstrip. at first i didn't get that they were in sequence, so i was looking for the differences.

PS: is that john mccain seated in front of our hero? must be watching the dallas mavericks. haha, he's old.

Elrehpani's picture
Elrehpani

excelente!!!

Guest commenter's picture
Guest commenter

Nice!

robot rock.'s picture
robot rock.

muy divertido.

Guest commenter's picture
Guest commenter

Great idea
Bat AD

vagdz's picture
vagdz
Activity Score 261

I wouldn’t say bad AD. Maybe honest AD. I like the idea, though.

okee dokee's picture
okee dokee
Activity Score 21

You know what? You’re perfectly right.

Guest commenter's picture
Guest commenter

Nice idea. "muy divertido" is the right word.

Whip's picture
Whip
Activity Score 80

you needed 9 frames to tell this boring story. really.

Bogott's picture
Bogott
Activity Score 244

I think you need a lot of pictures before the last one. It puts emphasis on how great you see with the glasses. Otherwise, it would look like a "before and after" ad and it wouldn’t be clear enough.

luispiter's picture
luispiter
Activity Score 2756
Guest commenter's picture
Guest commenter

Is nice. Easy to get.

Guest commenter's picture
Guest commenter

is nice. I think is easy to get.

nad1970's picture
nad1970
Activity Score 11

nicely done

murlithati's picture
murlithati
Activity Score 22

Cool Cool

Guest commenter's picture
Guest commenter

I like

Roger Daly's picture
Roger Daly
Activity Score 359

Roger, that.

Whip's picture
Whip
Activity Score 80

or maybe you just need a better idea Bogott. That one is pedestrian.

Guest commenter's picture
Guest commenter

Interesting.

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