Sears Optical: See it first

Advertising Agency: LG2, Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriters: Luc Du Sault
Photographer: Marc Couture
Published: September 2008

Related videos by Shutterstock

29 comments

CR_AD's picture
CR_AD
413 pencils

the idea is good but the DA is bad !
damage because the announcement could have been much better
In this moment a other AD for optical "YOU WILL LOVE YOU" is better !

link : http://www.coupsdepub.com/article-24052757.html

Guest commenter's picture
Guest commenter

Very Nice!

Guest commenter's picture
Guest commenter

This is an execution for some or other product that improves your reflexes. Doesn't ring true for an optical product.

sloppy4's picture
sloppy4
1496 pencils

it's tongue in cheek, you nerd.

Crisp One's picture
Crisp One
2007 pencils

HA!

Roger Daly's picture
Roger Daly
359 pencils

Suit alert! Suit alert! Pahahahahahaha...

Anne's picture
Anne
507 pencils

very good job.

Sobo's picture
Sobo

I think it is quite refreshing and different for an optical retailer. Makes sense to me.

a.b.'s picture
a.b.

really? art direction hurts so bad.

ZZbottom's picture
ZZbottom
111 pencils

i think others' cheering is too sudden. a couple of frames perhaps.

zzbottom

sneakyhands's picture
sneakyhands
1857 pencils

i agree. without hitting the audience over the head, i almost want this to be a filmstrip. at first i didn't get that they were in sequence, so i was looking for the differences.

PS: is that john mccain seated in front of our hero? must be watching the dallas mavericks. haha, he's old.

Elrehpani's picture
Elrehpani

excelente!!!

Guest commenter's picture
Guest commenter

Nice!

robot rock.'s picture
robot rock.

muy divertido.

Guest commenter's picture
Guest commenter

Great idea
Bat AD

vagdz's picture
vagdz
246 pencils

I wouldn’t say bad AD. Maybe honest AD. I like the idea, though.

okee dokee's picture
okee dokee
21 pencils

You know what? You’re perfectly right.

Guest commenter's picture
Guest commenter

Nice idea. "muy divertido" is the right word.

Whip's picture
Whip
80 pencils

you needed 9 frames to tell this boring story. really.

Bogott's picture
Bogott
224 pencils

I think you need a lot of pictures before the last one. It puts emphasis on how great you see with the glasses. Otherwise, it would look like a "before and after" ad and it wouldn’t be clear enough.

luispiter's picture
luispiter
2756 pencils
Guest commenter's picture
Guest commenter

Is nice. Easy to get.

Guest commenter's picture
Guest commenter

is nice. I think is easy to get.

nad1970's picture
nad1970
11 pencils

nicely done

murlithati's picture
murlithati
22 pencils

Cool Cool

Guest commenter's picture
Guest commenter

I like

Roger Daly's picture
Roger Daly
359 pencils

Roger, that.

Whip's picture
Whip
80 pencils

or maybe you just need a better idea Bogott. That one is pedestrian.

Guest commenter's picture
Guest commenter

Interesting.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments