Sears Optical: Scope

Advertising Agency: Lg2, Quebec, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrator: Marc Rivest
Photographer: Marc Couture
Published: October 2008

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22 comments

Guest's picture
Guest

That's a great selling point - easier to pick off targets without a sniper scope. lol

erin montemurro's picture
erin montemurro
373 pencils

nice to see this get bumped to the front page - well deserved

how do like them apples

Guest's picture
Guest

Not so strange.
Don't like.

sirvan's picture
sirvan
29870 pencils

So so.

+++

"I love some things, and don't love some other things."

Chris's picture
Chris
1987 pencils

nice

vagdz's picture
vagdz
250 pencils

Nice shot.

funky_frogii's picture
funky_frogii
2536 pencils

i love this........

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

sorry, but i did'nt get it

erin montemurro's picture
erin montemurro
373 pencils

pretty simple to get - guy doesn't need the scope cause his eyes are so good after a visit to sears optical

how do like them apples

everartz's picture
everartz
7613 pencils

good photography, and i think if they had a small headline describing the idea,then it would have helped.. but it still works...
--
Everartz

| Everartz |

Guest's picture
Guest

i guess i did'nt know who the client was

short shorts's picture
short shorts
109 pencils

Kinda morbid, but a nice insight nonetheless.

Spewing Sports Nonsense | http://shortshorts.tumblr.com/

gmint7's picture
gmint7
2685 pencils

:::J:::
HAHA
i like rifles.

:::J:::

sebascmb's picture
sebascmb
62 pencils

nice aproach

premc's picture
premc
917 pencils

average idea
4/10

radical

Tonits's picture
Tonits
349 pencils

Media enredada la hueá.

ORISHAS76's picture
ORISHAS76
344 pencils

Me parece buena!

Guest's picture
Guest

I like -is simple and clear.

corndogfuneral's picture
corndogfuneral
1053 pencils

Give you a 5 for being different. But seems a little more of a category message rather than specific to SEARS. Unless SEARS has carved out a niche with the NRA.

Guest's picture
Guest

beautiful, love it, so simple

Guest's picture
Guest

wow, throw a KLAN hood to the side of the case and you've got yourself a winner in Mississippi. yippy.

capywriter's picture
capywriter
5511 pencils

simple, good, simply good

- adsactly! -

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