Sears Optical: Nail

Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin

Related videos by Shutterstock

36 comments

Billoughsby's picture
Billoughsby
5091 pencils

Um...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ramat Ajala's picture
Ramat Ajala
604 pencils

Interesting.

Baelin's picture
Baelin
277 pencils

I don't get it...

AussieDee's picture
AussieDee
36 pencils

I sorta get it..... I think? Oh hell, I dunno.........

Geimima's picture
Geimima
815 pencils

i think i'm the target of this ad

life is a playground

suresh90's picture
suresh90
620 pencils

Colorful kids stuff but there is no new concept in this :)

PDF's picture
PDF
66 pencils

Its very simple to understand guys, with Sears optical you'll see better so you could find a hidden nail in your child room, you could see a four-leaf clover in a field, and the clue of an arson fire....8 stars for the art direction, packshot integration, very smart.

Marcupolo's picture
Marcupolo
206 pencils

awesome ad for optician ! congrats !

Roger Keynes's picture
Roger Keynes
5497 pencils

See it. Like it. ;)

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

It feels like a near-miss play on the figure of speech "needle in a haystack". That I get. Still a miss, though. Or no?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

esteb's picture
esteb
673 pencils

Great ad.

brookjohnston's picture
brookjohnston
296 pencils

if you're trying to find a nail you lost in your kid's bedroom, you're a shitty parent.

Roger Keynes's picture
Roger Keynes
5497 pencils

This isn't Dads of the World, brookj. ;)

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13339 pencils

Great campaign!

@brookjohnston what???

atb2005's picture
atb2005
13567 pencils

What parent would be looking for nails or any other sharp objects in a child's room? Brook is right.

Nike Diesel's picture
Nike Diesel
13339 pencils

Some people actually do this for the safety of their kids. There's even parents who childproof absolutely everything.
Brook is wrong. And so are you.
Case closed.

brookjohnston's picture
brookjohnston
296 pencils

Okay, fine. If you leave a hay bale in your kid's room, you're a shitty parent.

Nike Diesel's picture
Nike Diesel
13339 pencils

you're a troll

atb2005's picture
atb2005
13567 pencils

"Some people actually do this for the safety of their kids"

Putting nails where the toys are? Ok, Nike Diesel.

Nike Diesel's picture
Nike Diesel
13339 pencils

No sane person will ever put nails where the toys are. Silly comment.
But, what if? What if someone dropped something by accident, their kids happens to be in love with sharp, shiny things, or a brother who wanted to make fun of her sister, etc, etc.. Well... I'm thinking concerned parents - or at least parents being thoughtful regarding their kids. Because you never know what they'll put in their mouth...
I'd admit this is not the best in executed visual for this idea, but still demonstrates the product. Vaguely, but still acceptable and understandable. IMO.

Nike Diesel's picture
Nike Diesel
13339 pencils

And btw, the dipshit comment was unnecessary.

atb2005's picture
atb2005
13567 pencils

Yes, Billough, it's a giant miss. I wouldn't be surprised if the PDF reader works for the agency. I see they joined the site 20 hours ago. To explain the campaign, of course. Thanks for the explanation, but your campaign is still an epic fail.

PDF's picture
PDF
66 pencils

Aahahah ! sorry, i'm just from germany...But if they want to hire me, I would be glad to share my work with them !! I just logged myself after 2 years of reading stupid comments like yours to explain it, maybe I'm wrong, but what I understand is what I said and that's why I think its just a simple and briliant campaign !!

it seems that you are the only one who didn't understand the concept ! Don't worry, one day you can get it !

atb2005's picture
atb2005
13567 pencils

Ok, dipshit.

lixsmk1's picture
lixsmk1
79 pencils

use a magnet to get the nail....but it's just an average concept, sorry not that great.

Bogott's picture
Bogott
222 pencils

As a parent, I totally dig this idea.

vote4pedro's picture
vote4pedro
4601 pencils

I like the other two executions, but this one is a miss. There's no reason to add the hay. It only confuses the idea. It should have looked less staged. A kid's room would have made more sense with a few toys scattered around the room. But a more realistic execution might have been a rusty nail on a playground. Or a syringe if you want to make it even more creepy.

andylefty's picture
andylefty
4533 pencils

This execution in particular is a total miss. Too many elements.

I think everyone would immediately notice the needle in a haystack reference.

But then is it a haystack of toys or haystack with toys.

And the needle isn't a needle, it's a nail and yet is both the figurative and literal needle in a haystack.

Come on, surely better examples of this idea, which isn't bad.

Billoughsby's picture
Billoughsby
5091 pencils

LOL the dipshit comment. And a brand spanking new star rating

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CommandZ's picture
CommandZ
2472 pencils

+1

Karelgp's picture
Karelgp
123 pencils

Complicado pero se entiende

Bianconiglio's picture
Bianconiglio
406 pencils

Like it. But there are three symbols toys, needle and haystack. So, why toys?
(less is more)

David carson's picture
David carson
14 pencils

nice art direction

JensH's picture
JensH
111 pencils

Sorry, don't think the target group will get it...

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

The idea has put a needle in many places.

Hadrons's picture
Hadrons
5743 pencils

If you need to explain - you miss the point.
2 stars for the effort.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments