Sears Optical: Nail
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin
36 comments
Um...
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Interesting.
I don't get it...
I sorta get it..... I think? Oh hell, I dunno.........
i think i'm the target of this ad
life is a playground
Colorful kids stuff but there is no new concept in this :)
www.creativevideoads.blogspot.com
Its very simple to understand guys, with Sears optical you'll see better so you could find a hidden nail in your child room, you could see a four-leaf clover in a field, and the clue of an arson fire....8 stars for the art direction, packshot integration, very smart.
awesome ad for optician ! congrats !
See it. Like it. ;)
Will Think for Salary
It feels like a near-miss play on the figure of speech "needle in a haystack". That I get. Still a miss, though. Or no?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Great ad.
if you're trying to find a nail you lost in your kid's bedroom, you're a shitty parent.
This isn't Dads of the World, brookj. ;)
Will Think for Salary
Great campaign!
@brookjohnston what???
What parent would be looking for nails or any other sharp objects in a child's room? Brook is right.
Some people actually do this for the safety of their kids. There's even parents who childproof absolutely everything.
Brook is wrong. And so are you.
Case closed.
Okay, fine. If you leave a hay bale in your kid's room, you're a shitty parent.
you're a troll
"Some people actually do this for the safety of their kids"
Putting nails where the toys are? Ok, Nike Diesel.
No sane person will ever put nails where the toys are. Silly comment.
But, what if? What if someone dropped something by accident, their kids happens to be in love with sharp, shiny things, or a brother who wanted to make fun of her sister, etc, etc.. Well... I'm thinking concerned parents - or at least parents being thoughtful regarding their kids. Because you never know what they'll put in their mouth...
I'd admit this is not the best in executed visual for this idea, but still demonstrates the product. Vaguely, but still acceptable and understandable. IMO.
And btw, the dipshit comment was unnecessary.
Yes, Billough, it's a giant miss. I wouldn't be surprised if the PDF reader works for the agency. I see they joined the site 20 hours ago. To explain the campaign, of course. Thanks for the explanation, but your campaign is still an epic fail.
Aahahah ! sorry, i'm just from germany...But if they want to hire me, I would be glad to share my work with them !! I just logged myself after 2 years of reading stupid comments like yours to explain it, maybe I'm wrong, but what I understand is what I said and that's why I think its just a simple and briliant campaign !!
it seems that you are the only one who didn't understand the concept ! Don't worry, one day you can get it !
Ok, dipshit.
use a magnet to get the nail....but it's just an average concept, sorry not that great.
As a parent, I totally dig this idea.
I like the other two executions, but this one is a miss. There's no reason to add the hay. It only confuses the idea. It should have looked less staged. A kid's room would have made more sense with a few toys scattered around the room. But a more realistic execution might have been a rusty nail on a playground. Or a syringe if you want to make it even more creepy.
This execution in particular is a total miss. Too many elements.
I think everyone would immediately notice the needle in a haystack reference.
But then is it a haystack of toys or haystack with toys.
And the needle isn't a needle, it's a nail and yet is both the figurative and literal needle in a haystack.
Come on, surely better examples of this idea, which isn't bad.
LOL the dipshit comment. And a brand spanking new star rating
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
+1
Complicado pero se entiende
Like it. But there are three symbols toys, needle and haystack. So, why toys?
(less is more)
nice art direction
Sorry, don't think the target group will get it...
The idea has put a needle in many places.
http://isitamoonoraballoon.blogspot.com
If you need to explain - you miss the point.
2 stars for the effort.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL