Sears Optical: Match

Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin

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18 comments

CACAHD's picture
CACAHD
1769 pencils

Favorite one!

Baelin's picture
Baelin
277 pencils

Sears Optical destroys homes?

CACAHD's picture
CACAHD
1769 pencils

yeah...i hope you've been there

PDF's picture
PDF
66 pencils

the glasses show you what you can't see if you don't wears a sears optical glasses....the burnt match replace the glasses...very smart !

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

henito's picture
henito
557 pencils

good stuff.

atb2005's picture
atb2005
13567 pencils

This is absolutely the most insane optical campaign I've seen. The only ad that I find ok in the set is the clover one. This one, on the other hand, is just ... I can't find the right word. So what you are trying to say with this visual is that with sears glasses one would be able to find out what caused presumably this fire? A burnt match? Why would you want to associate the brand with any tragedy in the first place? The ad is too dark, depressing. It denotes a tragedy, a devastation of some sort. Terrible idea.

Roger Keynes's picture
Roger Keynes
5498 pencils

I love ad ideas, especially those that push the envelope, but I have to confess...
I'm really getting a kick out of atb's 'one-star' comments. :)

Will Think for Salary

atb2005's picture
atb2005
13567 pencils

Keep on reading. Learn from the best.

Roger Keynes's picture
Roger Keynes
5498 pencils

"Learn!" CLASSIC!!! Absolute gold! Pahahahahahahaha! Oh, stop it! :D

Will Think for Salary

JensH's picture
JensH
111 pencils

Agree totally

Anne's picture
Anne
508 pencils

Cool campaign. Funny, because this is my favorite execution. To me, it's clear that this is never about a tragedy but the benefit of having great eyesight.

andylefty's picture
andylefty
4533 pencils

Admittedly, freaking dark.

Marcupolo's picture
Marcupolo
206 pencils

Have a look on the other one atb2005 :
http://adsoftheworld.com/media/print/sears_optical_magician

They say that with sears glasses one would be able to find out what others couldn't see with other glasses. It's pretty clear for me.

atb2005's picture
atb2005
13567 pencils

So what's the meaning of the burnt match here?

Vis a vis the ad in your post, I've seen it, and yes I like it. A blatant ripoff sadly.

P26's picture
P26
44 pencils

i think the cause of the burn is the match.. u find the cause by using the glasses.. quite clear

vagdz's picture
vagdz
249 pencils

Very clear to me. The unfindable clue that started the fire. I think it tells a better story than the two others.

ericwenche's picture
ericwenche
24 pencils

good idea.

ERS AD COMPANY

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