Sears Optical: Match
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin
18 comments
Favorite one!
Sears Optical destroys homes?
yeah...i hope you've been there
the glasses show you what you can't see if you don't wears a sears optical glasses....the burnt match replace the glasses...very smart !
Kewell.
Will Think for Salary
good stuff.
This is absolutely the most insane optical campaign I've seen. The only ad that I find ok in the set is the clover one. This one, on the other hand, is just ... I can't find the right word. So what you are trying to say with this visual is that with sears glasses one would be able to find out what caused presumably this fire? A burnt match? Why would you want to associate the brand with any tragedy in the first place? The ad is too dark, depressing. It denotes a tragedy, a devastation of some sort. Terrible idea.
I love ad ideas, especially those that push the envelope, but I have to confess...
I'm really getting a kick out of atb's 'one-star' comments. :)
Will Think for Salary
Keep on reading. Learn from the best.
"Learn!" CLASSIC!!! Absolute gold! Pahahahahahahaha! Oh, stop it! :D
Will Think for Salary
Agree totally
Cool campaign. Funny, because this is my favorite execution. To me, it's clear that this is never about a tragedy but the benefit of having great eyesight.
Admittedly, freaking dark.
Have a look on the other one atb2005 :
http://adsoftheworld.com/media/print/sears_optical_magician
They say that with sears glasses one would be able to find out what others couldn't see with other glasses. It's pretty clear for me.
So what's the meaning of the burnt match here?
Vis a vis the ad in your post, I've seen it, and yes I like it. A blatant ripoff sadly.
i think the cause of the burn is the match.. u find the cause by using the glasses.. quite clear
Very clear to me. The unfindable clue that started the fire. I think it tells a better story than the two others.
good idea.
ERS AD COMPANY