Sears Optical: Magician

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Luc Du Sault
Copywriter: Nicolas Boisvert
Illustrator: Marc Rivest
Photographer: Benoit Camirand
Published: May 2009

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25 comments

Guest's picture
Guest

Good Aproach. But this execution reminds me a print of viagra and another one's about something of glass.

Guest's picture
Guest

Tbwa Peru and others have done the same.

Guest's picture
Guest

Then show us the example, a lot of guests have done the same comment.

Ed Mintone's picture
Ed Mintone
585 pencils

funny

Ed Mintone's picture
Ed Mintone
585 pencils

funny

Guest's picture
Guest

Well done you guys!

Guest's picture
Guest

Well done you guys! Very funny!

shahidali's picture
shahidali
4063 pencils

don't under estimate the viewers.

shahid

Guest's picture
Guest

done before

shahidali's picture
shahidali
4063 pencils

don't under estimate the viewers.

shahid

Ed Mintone's picture
Ed Mintone
585 pencils

funny

Guest's picture
Guest

Yeah. Great basic idea, but lame execution. And why a one-off?

Guest's picture
Guest

So basically, anyone with good eyesight can see the trick, right?

Guest's picture
Guest

ah ah! Weel done you guys!

Guest's picture
Guest

Done for Viagra and an Italian windex like product. This is a blatant rip-off. Links coming soon. You should be ashamed of yourselves.

elyoshiro's picture
elyoshiro
545 pencils

Very Nice!!!!

kitkiritkit's picture
kitkiritkit
73 pencils

yeah

AlexM's picture
AlexM
131 pencils

Good concept and the photo. The composition is a little tough. Maybe if it had been framed from both sides it would be more pleasant to look at. Maybe just too much of negative space.

Brainsugar's picture
Brainsugar
1586 pencils

nice

Guest's picture
Guest

Fantastic idea. I see this winning awards.

Bob08's picture
Bob08
749 pencils

Sears optics and you'll not be tricked, but what a pity not to enjoy the show.

vagdz's picture
vagdz
248 pencils

Good job. Good art direction.

vagdz's picture
vagdz
248 pencils

Good job. Good art direction.

Chopper's picture
Chopper
1015 pencils

Nothing about shadows?

Guest's picture
Guest

good job and art direction but.... remind me a print about glassex from italy

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