Sears Optical: Eagle

Advertising Agency: Lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Accountants: Sandie Lafleur
Illustrator: Marc Rivest
Photograph: Marc Couture

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22 comments

willrust's picture
willrust
40 pencils

YAAAAAAAAAAWWWWWN

Anne's picture
Anne
508 pencils

The use of an eagle and a lynx isn't a new for "good vision", but as a mask with the branches, it makes it totally new. I really like it.

Crash's picture
Crash
187 pencils

I like it!!! Simple

Roger Keynes's picture
Roger Keynes
5498 pencils

and done better :)

Will Think for Salary

kleenex's picture
kleenex
26978 pencils

I agree.

certaintly's picture
certaintly
4060 pencils

dumb

iboo's picture
iboo
41 pencils

actually the idea is different with your "doooooooooooone" ads.

here it says : "see as an eagle"
the other one says : "even an eagle could see better"

different idea, different execution

pierrelastname's picture
pierrelastname
2869 pencils

same logic, same idea, just different text, but analogy exactly 100% the same. Sorry.

Anne's picture
Anne
508 pencils

Yes, the use of an eagle for optics has been done before. As a mask like this, no. Therefore, it makes it new. By the way, your comments are not very reinventive.

wave's picture
wave
328 pencils

like!!!!

ramitallica's picture
ramitallica
32 pencils

favorited

Roger Keynes's picture
Roger Keynes
5498 pencils

it's weirdly likeable.

Will Think for Salary

karruza's picture
karruza
290 pencils

i like this better than the done one, simple and so imaginable, i like it.

Bob08's picture
Bob08
749 pencils

Good linkage.

Meredith Singh's picture
Meredith Singh
407 pencils

Wouldn't be surprised to see these at least shortlisted at Cannes.

Also, I think these get the point across much more succinctly than the ads mentioned in the comments above.

Meredith Singh's picture
Meredith Singh
407 pencils

Just for the record.... shortlisted at Cannes.

isaac.barrera's picture
isaac.barrera
24 pencils

first idea! and... i don't get the shadow down the mask. is it floating on air?
I don't like it

Lisbon freak's picture
Lisbon freak
419 pencils

The mask idea is totally new. Simple and strong.

kapu's picture
kapu
9 pencils

I think good ideas can be recurring. Still this is an idea working and well done.

art design & graphic direction
www.silviacapurro.com

SoCH_TO's picture
SoCH_TO
953 pencils

Nice work !!!

Live with Passion

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