Sears Optical: Clover
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin


12 comments
Lovely campaign.
www.crackerjackworks.com
prettay prettay prettay prettay good.
briliant !
It didn't make any sense to me until I googled "Sears Optical" and found out they make contact lenses and eyewear in general. Now it's punch line is crystal clear (pun intended).
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zero/27 design
http://zero27.com.br
Great campaign.
nice photography! Congrats Lg2
https://www.facebook.com/advertisinGroom
I like this one. The kid one not as much. The arson one, not at all.
I love this one, but... is it my idea, or this doesn't seem like a clover field?
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor
When a campaign makes people love and hate it... you have a winner. Good job.
Will Think for Salary
Smart!
Works nicely.
Beautiful campaign. Not obvious at first glance, but well worth a second look!