Sears Optical: Clover

Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin

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CrackerJackWorks's picture
10120 pencils

Lovely campaign.

stevel's picture
423 pencils

prettay prettay prettay prettay good.

PDF's picture
66 pencils

briliant !

zero27's picture
46 pencils

It didn't make any sense to me until I googled "Sears Optical" and found out they make contact lenses and eyewear in general. Now it's punch line is crystal clear (pun intended).

zero/27 design

goranflr's picture
258 pencils

Great campaign.

advertisinG room's picture
advertisinG room
5 pencils

nice photography! Congrats Lg2

Taylormade's picture
412 pencils

I like this one. The kid one not as much. The arson one, not at all.

Gualcor's picture
972 pencils

I love this one, but... is it my idea, or this doesn't seem like a clover field?

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

Roger Keynes's picture
Roger Keynes
5497 pencils

When a campaign makes people love and hate it... you have a winner. Good job.

Will Think for Salary

AbbaSez's picture
104 pencils


andylefty's picture
4533 pencils

Works nicely.

Pombooie's picture
407 pencils

Beautiful campaign. Not obvious at first glance, but well worth a second look!

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