23 comments

Fk Mikenj's picture
197 pencils
Fk MikenjSunday, September 9, 2007 - 07:01

me think: bad choice of color

new age advertiser's picture
new age advertiserSunday, September 9, 2007 - 07:56

methinks the same. bt nice idea.

natts's picture
112 pencils
nattsSunday, September 9, 2007 - 08:35

Uhmmm...maybe I´m a bit stupid but I don´t get it...Can anyone explain it to me?
cheers

Blahg's picture
638 pencils
BlahgSunday, September 9, 2007 - 13:34

They're saying: with Sears optical every seat is the beat seat in the house. At hockey games, the ice level seats are considered the best because you see the players close up.

Anne's picture
AnneSunday, September 9, 2007 - 09:20

Fresh. I like it.

leandro.tuxo's picture
39 pencils
leandro.tuxoSunday, September 9, 2007 - 09:41

Simple. Direct. I like it.

Mecajet's picture
118 pencils
MecajetSunday, September 9, 2007 - 11:19

Every seat is a front row seat. very nice.

fractalrene's picture
1508 pencils
fractalreneSunday, September 9, 2007 - 13:45

Clever, nice idea.

d'artist's picture
d'artistSunday, September 9, 2007 - 17:25

Do you really need two illustrations?...BEFORE & AFTER?
The "AFTER" is enough!

postman's picture
953 pencils
postmanSunday, September 9, 2007 - 17:29

Personally, I wouldn't have got it then. But maybe it's because I'm not into hockey.

Guest's picture
GuestMonday, September 10, 2007 - 08:20

you are such a junior.

Guest's picture
GuestMonday, September 10, 2007 - 08:20

you are such a junior.

Cooxie's picture
124 pencils
CooxieMonday, September 10, 2007 - 10:18

Of course you need both. Otherwise, you would just have an illustration with all seats orange. What would you get from that if you don't establish first that orange = front row.

d'artist's picture
d'artistMonday, September 10, 2007 - 13:25

Duh....Before and after sucks!
Show me just the benefit...LESS IS MORE!

Cooxie's picture
124 pencils
CooxieMonday, September 10, 2007 - 15:19

I'm not saying this is a good ad or a that I like it. I'm just saying that in this specific case, the 'after' doesn't work on its own. But I hear you: 'Duh....Before and after sucks!' is actually a very smart and interesting comment. I'll think about it.

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabTuesday, September 11, 2007 - 00:40

I, too, think "Duh....Before and after sucks!" is a very intelligent and thought-provoking comment.
May I join you and think about it as well?

j2mango's picture
534 pencils
j2mangoSunday, September 9, 2007 - 23:32

bad art destroy a nice idea!

hadrianapolis's picture
735 pencils
hadrianapolisMonday, September 10, 2007 - 08:49

Nice...

Jet Propulsion Lab's picture
10689 pencils
Jet Propulsion LabMonday, September 10, 2007 - 12:59

I've seen just too many of these types of ideas and executions in student books. Maybe the agency is run by a whole bunch of fresh-out-of-school creatives... Not that there's anything wrong with that!

panasit's picture
687 pencils
panasitMonday, September 10, 2007 - 22:32

great ad

Diegosalas's picture
103 pencils
DiegosalasThursday, September 20, 2007 - 05:27

That was a good job¡¡¡
nice synth. ;)

www.latintanoseacaba.blogspot.com

athi510's picture
65 pencils
athi510Friday, October 26, 2007 - 13:48

The "after" would be ok. like the idea.

szabo's picture
10 pencils
szaboThursday, October 9, 2008 - 04:40

Being a huge sports fan, I got this right away. Great concept, and even better art direction. Great work.