Sears Optical: Better seats
Advertising Agency: LG2, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Nicolas Boisvert
Published: September 2007
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25 Comments
me think: bad choice of color
methinks the same. bt nice idea.
Uhmmm...maybe I´m a bit stupid but I don´t get it...Can anyone explain it to me?
cheers
na
They're saying: with Sears optical every seat is the beat seat in the house. At hockey games, the ice level seats are considered the best because you see the players close up.
Fresh. I like it.
Simple. Direct. I like it.
Well done!!
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MADVERTISING - tales from a very strange industry
Every seat is a front row seat. very nice.
Clever, nice idea.
Do you really need two illustrations?...BEFORE & AFTER?
The "AFTER" is enough!
Personally, I wouldn't have got it then. But maybe it's because I'm not into hockey.
you are such a junior.
you are such a junior.
Of course you need both. Otherwise, you would just have an illustration with all seats orange. What would you get from that if you don't establish first that orange = front row.
Duh....Before and after sucks!
Show me just the benefit...LESS IS MORE!
I'm not saying this is a good ad or a that I like it. I'm just saying that in this specific case, the 'after' doesn't work on its own. But I hear you: 'Duh....Before and after sucks!' is actually a very smart and interesting comment. I'll think about it.
I, too, think "Duh....Before and after sucks!" is a very intelligent and thought-provoking comment.
May I join you and think about it as well?
bad art destroy a nice idea!
Neat.
mattcrump.com
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Nice...
I've seen just too many of these types of ideas and executions in student books. Maybe the agency is run by a whole bunch of fresh-out-of-school creatives... Not that there's anything wrong with that!
great ad
-Tung
--good idea is enemy of great idea
That was a good job¡¡¡
nice synth. ;)
www.latintanoseacaba.blogspot.com
www.coroflot.com/mausinha
The "after" would be ok. like the idea.
Being a huge sports fan, I got this right away. Great concept, and even better art direction. Great work.