23 comments

Fk Mikenj's picture
Fk Mikenj
197 pencils

me think: bad choice of color

new age advertiser's picture
new age advertiser

methinks the same. bt nice idea.

natts's picture
natts
112 pencils

Uhmmm...maybe I´m a bit stupid but I don´t get it...Can anyone explain it to me?
cheers

Blahg's picture
Blahg
616 pencils

They're saying: with Sears optical every seat is the beat seat in the house. At hockey games, the ice level seats are considered the best because you see the players close up.

Anne's picture
Anne

Fresh. I like it.

leandro.tuxo's picture
leandro.tuxo
39 pencils

Simple. Direct. I like it.

Mecajet's picture
Mecajet
116 pencils

Every seat is a front row seat. very nice.

fractalrene's picture
fractalrene
1506 pencils

Clever, nice idea.

d'artist's picture
d'artist

Do you really need two illustrations?...BEFORE & AFTER?
The "AFTER" is enough!

postman's picture
postman
951 pencils

Personally, I wouldn't have got it then. But maybe it's because I'm not into hockey.

Guest's picture
Guest

you are such a junior.

Guest's picture
Guest

you are such a junior.

Cooxie's picture
Cooxie
124 pencils

Of course you need both. Otherwise, you would just have an illustration with all seats orange. What would you get from that if you don't establish first that orange = front row.

d'artist's picture
d'artist

Duh....Before and after sucks!
Show me just the benefit...LESS IS MORE!

Cooxie's picture
Cooxie
124 pencils

I'm not saying this is a good ad or a that I like it. I'm just saying that in this specific case, the 'after' doesn't work on its own. But I hear you: 'Duh....Before and after sucks!' is actually a very smart and interesting comment. I'll think about it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I, too, think "Duh....Before and after sucks!" is a very intelligent and thought-provoking comment.
May I join you and think about it as well?

j2mango's picture
j2mango
534 pencils

bad art destroy a nice idea!

hadrianapolis's picture
hadrianapolis
733 pencils

Nice...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I've seen just too many of these types of ideas and executions in student books. Maybe the agency is run by a whole bunch of fresh-out-of-school creatives... Not that there's anything wrong with that!

panasit's picture
panasit
687 pencils

great ad

-Tung
--good idea is enemy of great idea

Diegosalas's picture
Diegosalas
103 pencils

That was a good job¡¡¡
nice synth. ;)

www.latintanoseacaba.blogspot.com

athi510's picture
athi510
63 pencils

The "after" would be ok. like the idea.

szabo's picture
szabo
10 pencils

Being a huge sports fan, I got this right away. Great concept, and even better art direction. Great work.

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