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Nail

Agency: 
Published/Aired: 
November 2011
Description: 
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin

Comments (36)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

If you need to explain - you miss the point.
2 stars for the effort.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture
Billoughsby
Activity Score 5144

Um...

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Interesting.

Baelin's picture
Baelin
Activity Score 273

I don't get it...

AussieDee's picture
AussieDee
Activity Score 36

I sorta get it..... I think? Oh hell, I dunno.........

Geimima's picture
Geimima
Activity Score 824

i think i'm the target of this ad

life is a playground

suresh90's picture
suresh90
Activity Score 620

Colorful kids stuff but there is no new concept in this :)

PDF's picture
PDF
Activity Score 66

Its very simple to understand guys, with Sears optical you'll see better so you could find a hidden nail in your child room, you could see a four-leaf clover in a field, and the clue of an arson fire....8 stars for the art direction, packshot integration, very smart.

Marcupolo's picture
Marcupolo
Activity Score 206

awesome ad for optician ! congrats !

Roger Keynes's picture
Roger Keynes
Activity Score 5498

See it. Like it. ;)

The Jobless Writer
Will Think for Salary

Billoughsby's picture
Billoughsby
Activity Score 5144

It feels like a near-miss play on the figure of speech "needle in a haystack". That I get. Still a miss, though. Or no?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

esteb's picture
esteb
Activity Score 673

Great ad.

brookjohnston's picture
brookjohnston
Activity Score 296

if you're trying to find a nail you lost in your kid's bedroom, you're a shitty parent.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This isn't Dads of the World, brookj. ;)

The Jobless Writer
Will Think for Salary

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Great campaign!

@brookjohnston what???

atb2005's picture
atb2005
Activity Score 13561

What parent would be looking for nails or any other sharp objects in a child's room? Brook is right.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Some people actually do this for the safety of their kids. There's even parents who childproof absolutely everything.
Brook is wrong. And so are you.
Case closed.

brookjohnston's picture
brookjohnston
Activity Score 296

Okay, fine. If you leave a hay bale in your kid's room, you're a shitty parent.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

you're a troll

atb2005's picture
atb2005
Activity Score 13561

"Some people actually do this for the safety of their kids"

Putting nails where the toys are? Ok, Nike Diesel.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

No sane person will ever put nails where the toys are. Silly comment.
But, what if? What if someone dropped something by accident, their kids happens to be in love with sharp, shiny things, or a brother who wanted to make fun of her sister, etc, etc.. Well... I'm thinking concerned parents - or at least parents being thoughtful regarding their kids. Because you never know what they'll put in their mouth...
I'd admit this is not the best in executed visual for this idea, but still demonstrates the product. Vaguely, but still acceptable and understandable. IMO.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

And btw, the dipshit comment was unnecessary.

atb2005's picture
atb2005
Activity Score 13561

Yes, Billough, it's a giant miss. I wouldn't be surprised if the PDF reader works for the agency. I see they joined the site 20 hours ago. To explain the campaign, of course. Thanks for the explanation, but your campaign is still an epic fail.

PDF's picture
PDF
Activity Score 66

Aahahah ! sorry, i'm just from germany...But if they want to hire me, I would be glad to share my work with them !! I just logged myself after 2 years of reading stupid comments like yours to explain it, maybe I'm wrong, but what I understand is what I said and that's why I think its just a simple and briliant campaign !!

it seems that you are the only one who didn't understand the concept ! Don't worry, one day you can get it !

atb2005's picture
atb2005
Activity Score 13561

Ok, dipshit.

lixsmk1's picture
lixsmk1
Activity Score 79

use a magnet to get the nail....but it's just an average concept, sorry not that great.

Bogott's picture
Bogott
Activity Score 242

As a parent, I totally dig this idea.

vote4pedro's picture
vote4pedro
Activity Score 4601

I like the other two executions, but this one is a miss. There's no reason to add the hay. It only confuses the idea. It should have looked less staged. A kid's room would have made more sense with a few toys scattered around the room. But a more realistic execution might have been a rusty nail on a playground. Or a syringe if you want to make it even more creepy.

andylefty's picture
andylefty
Activity Score 4535

This execution in particular is a total miss. Too many elements.

I think everyone would immediately notice the needle in a haystack reference.

But then is it a haystack of toys or haystack with toys.

And the needle isn't a needle, it's a nail and yet is both the figurative and literal needle in a haystack.

Come on, surely better examples of this idea, which isn't bad.

Billoughsby's picture
Billoughsby
Activity Score 5144

LOL the dipshit comment. And a brand spanking new star rating

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CommandZ's picture
CommandZ
Activity Score 2498

+1

Karelgp's picture
Karelgp
Activity Score 123

Complicado pero se entiende

Bianconiglio's picture
Bianconiglio
Activity Score 406

Like it. But there are three symbols toys, needle and haystack. So, why toys?
(less is more)

David carson's picture
David carson
Activity Score 14

nice art direction

JensH's picture
JensH
Activity Score 111

Sorry, don't think the target group will get it...

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The idea has put a needle in many places.

Hadrons's picture
Hadrons
Activity Score 6017

If you need to explain - you miss the point.
2 stars for the effort.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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