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Match

Agency: 
Published/Aired: 
November 2011
Description: 
Advertising Agency: Lg2, Quebec, Canada
Creative Director: Luc Du Sault
Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: Vincent Bernard, Marc Rivest
Photographer: Marc Couture
Account Managers: Sylvain Morin

Comments (18)

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Highest Rated

ericwenche's picture
ericwenche
Activity Score 24

good idea.

ERS AD COMPANY

CACAHD's picture
CACAHD
Activity Score 2186

Favorite one!

Baelin's picture
Baelin
Activity Score 273

Sears Optical destroys homes?

CACAHD's picture
CACAHD
Activity Score 2186

yeah...i hope you've been there

PDF's picture
PDF
Activity Score 66

the glasses show you what you can't see if you don't wears a sears optical glasses....the burnt match replace the glasses...very smart !

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Kewell.

The Jobless Writer
Will Think for Salary

henito's picture
henito
Activity Score 560

good stuff.

atb2005's picture
atb2005
Activity Score 13557

This is absolutely the most insane optical campaign I've seen. The only ad that I find ok in the set is the clover one. This one, on the other hand, is just ... I can't find the right word. So what you are trying to say with this visual is that with sears glasses one would be able to find out what caused presumably this fire? A burnt match? Why would you want to associate the brand with any tragedy in the first place? The ad is too dark, depressing. It denotes a tragedy, a devastation of some sort. Terrible idea.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

I love ad ideas, especially those that push the envelope, but I have to confess...
I'm really getting a kick out of atb's 'one-star' comments. :)

The Jobless Writer
Will Think for Salary

atb2005's picture
atb2005
Activity Score 13557

Keep on reading. Learn from the best.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

"Learn!" CLASSIC!!! Absolute gold! Pahahahahahahaha! Oh, stop it! :D

The Jobless Writer
Will Think for Salary

JensH's picture
JensH
Activity Score 111

Agree totally

Anne's picture
Anne
Activity Score 508

Cool campaign. Funny, because this is my favorite execution. To me, it's clear that this is never about a tragedy but the benefit of having great eyesight.

andylefty's picture
andylefty
Activity Score 4535

Admittedly, freaking dark.

Marcupolo's picture
Marcupolo
Activity Score 206

Have a look on the other one atb2005 :
http://adsoftheworld.com/media/print/sears_optical_magician

They say that with sears glasses one would be able to find out what others couldn't see with other glasses. It's pretty clear for me.

atb2005's picture
atb2005
Activity Score 13557

So what's the meaning of the burnt match here?

Vis a vis the ad in your post, I've seen it, and yes I like it. A blatant ripoff sadly.

P26's picture
P26
Activity Score 44

i think the cause of the burn is the match.. u find the cause by using the glasses.. quite clear

vagdz's picture
vagdz
Activity Score 261

Very clear to me. The unfindable clue that started the fire. I think it tells a better story than the two others.

ericwenche's picture
ericwenche
Activity Score 24

good idea.

ERS AD COMPANY

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