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Tuna, 3

Agency: 
Published/Aired: 
March 2011
Description: 

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

Comments (24)

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Highest Rated

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

Stronger one among the rest

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

nice visual shock

atb2005's picture
atb2005
Activity Score 13561

Looks unintentionally comic.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

maybe needs blood

TommyO's picture
TommyO
Activity Score 1866

You always use blood in ads like this. It's refreshing to have one without it.

atb2005's picture
atb2005
Activity Score 13561

Sorry, I wasn't shocked, seeing this (you talk about visual shock).

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

Subjective, but it grabbed my attention

beewood's picture
beewood
Activity Score 96

needs more blood, maybe.

luispiter's picture
luispiter
Activity Score 2756

good work... congratulation

copycopycopy's picture
copycopycopy
Activity Score 148

like it. Simple, straight.....

jackblack's picture
jackblack
Activity Score 2350

Let's lay off the panda as the symbol of animal welfare. Overused.

Prof's picture
Prof
Activity Score 1449

first time ever i dont like a OM singapore ad. the art is VERY unimpressive. and the message is first idea a best. "think panda" while wanting to talk about tuna? i am hugely disappointed.

Quite really.

nathalie d's picture
nathalie d
Activity Score 31

Don't worry you'll get over it.

It looks really horrible which is exactly how it should look.
Great job guys, congrats for the Cannes.

shortafella's picture
shortafella
Activity Score 1063

very good ad, but I don't see why you have 3 posters with the same thing (pandas)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Provocative campaign. Nicely executed.

shahidali's picture
shahidali
Activity Score 4069

I thought, the art director must be on leave. But then, saw two of them in the credentials.
The copy 'when you see tuna, think panda' must have some significance which is missing my radar.

shahid

joelapompe's picture
joelapompe
Activity Score 3830
Boxey's picture
Boxey
Activity Score 8881
Allang's picture
Allang
Activity Score 8

I like this.

Glut's picture
Glut
Activity Score 3937

shocking! Different approach on this subject

dmslee's picture
dmslee
Activity Score 10

human being pay lot of attention to panda, but not to tuna. Would it be nice to amend the headline as "When you see panda, thnk tuna."

kleenex's picture
kleenex
Activity Score 43426

awful.

Girlfireice's picture
Girlfireice
Activity Score 254

"think panda". i like it

FrontierUK's picture
FrontierUK
Activity Score 2

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania: http://www.frontier.ac.uk/Volunteer/Marine-Conservation.aspx

JonnyyRamone's picture
JonnyyRamone
Activity Score 167

Stronger one among the rest

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