Sea Shepherd: Tuna, 3

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

March 2011


Ron Burgundy's picture
Ron Burgundy
1634 pencils

nice visual shock

atb2005's picture
13561 pencils

Looks unintentionally comic.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

maybe needs blood

TommyO's picture
1866 pencils

You always use blood in ads like this. It's refreshing to have one without it.

atb2005's picture
13561 pencils

Sorry, I wasn't shocked, seeing this (you talk about visual shock).

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Subjective, but it grabbed my attention

beewood's picture
96 pencils

needs more blood, maybe.

luispiter's picture
2756 pencils

good work... congratulation

copycopycopy's picture
148 pencils

like it. Simple, straight.....

jackblack's picture
2350 pencils

Let's lay off the panda as the symbol of animal welfare. Overused.

Prof's picture
1449 pencils

first time ever i dont like a OM singapore ad. the art is VERY unimpressive. and the message is first idea a best. "think panda" while wanting to talk about tuna? i am hugely disappointed.

Quite really.

nathalie d's picture
nathalie d
31 pencils

Don't worry you'll get over it.

It looks really horrible which is exactly how it should look.
Great job guys, congrats for the Cannes.

shortafella's picture
1063 pencils

very good ad, but I don't see why you have 3 posters with the same thing (pandas)

thedesignaddict's picture
5403 pencils

Provocative campaign. Nicely executed.

shahidali's picture
4069 pencils

I thought, the art director must be on leave. But then, saw two of them in the credentials.
The copy 'when you see tuna, think panda' must have some significance which is missing my radar.


Boxey's picture
8881 pencils
Allang's picture
8 pencils

I like this.

Glut's picture
3937 pencils

shocking! Different approach on this subject

dmslee's picture
10 pencils

human being pay lot of attention to panda, but not to tuna. Would it be nice to amend the headline as "When you see panda, thnk tuna."

kleenex's picture
41162 pencils


Girlfireice's picture
254 pencils

"think panda". i like it

FrontierUK's picture
2 pencils

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania:

JonnyyRamone's picture
167 pencils

Stronger one among the rest

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