Sea Shepherd: Harpoon, Egret

Predatory fishing doesn’t only threatens ocean life.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio

Published: 
May 2012

18 comments

KDbranding's picture
KDbranding
78 pencils

I should say the photography technique was great !!!

tirthomitro's picture
tirthomitro
2758 pencils

wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
iambusy
2219 pencils

bad copy,,cmon guys

busy.

Milan Solanki's picture
Milan Solanki
992 pencils

don't get it

Milan Solanki's picture
Milan Solanki
992 pencils

got it, copy ruined it

kleenex's picture
kleenex
41086 pencils

Bold art.

mmackinven's picture
mmackinven
1608 pencils

As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?

We're predators, we kill fish, we just need to do it in a better way.

2 stars for the photography, looks great!

passion-art's picture
passion-art
42 pencils

Bloody good piece of art! cheers!

salil.sharma's picture
salil.sharma
2428 pencils

excellent campaign

Designer Don't Do Different Things
They Do Things Differently

Meow Me's picture
Meow Me
62 pencils

art-good, copy-no

stewart76's picture
stewart76
234 pencils

Bad copy

BLOODY FOOL's picture
BLOODY FOOL
199 pencils

good visual

gonndo's picture
gonndo
1094 pencils

Very aggressive indeed, but I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
1409 pencils

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

feysal's picture
feysal
2561 pencils

very intense..i agree weak copy

groovy baby!

thedesignaddict's picture
thedesignaddict
5403 pencils

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

carlos aranibar morcos's picture
carlos aranibar...
4 pencils

bravaso

metis's picture
metis
413 pencils

Clunky copy but awesome execution of a strong idea

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