Sea Shepherd: Harpoon, Egret
Predatory fishing doesn’t only threatens ocean life.
Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio
Published: May 2012
18 comments
I should say the photography technique was great !!!
wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.
they showed me a picture & i laughed
dignity has never been photographed
bad copy,,cmon guys
busy.
don't get it
got it, copy ruined it
Bold art.
As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?
We're predators, we kill fish, we just need to do it in a better way.
2 stars for the photography, looks great!
www.creativeduck.blogspot.com
Bloody good piece of art! cheers!
www.toptrailers.site11.com
excellent campaign
art-good, copy-no
Bad copy
good visual
Very aggressive indeed, but I like it...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Bela idéia! A vida é como um caminho de dominós! se a primeira cai...
very intense..i agree weak copy
Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.
bravaso
Clunky copy but awesome execution of a strong idea