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Harpoon, Egret

Published/Aired: 
May 2012
Description: 

Predatory fishing doesn’t only threatens ocean life.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio

Comments (18)

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Highest Rated

metis's picture
metis
Activity Score 413

Clunky copy but awesome execution of a strong idea

KDbranding's picture
KDbranding
Activity Score 78

I should say the photography technique was great !!!

tirthomitro's picture
tirthomitro
Activity Score 2758

wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
iambusy
Activity Score 2219

bad copy,,cmon guys

busy.

Milan Solanki's picture
Milan Solanki
Activity Score 994

don't get it

Milan Solanki's picture
Milan Solanki
Activity Score 994

got it, copy ruined it

kleenex's picture
kleenex
Activity Score 43493

Bold art.

mmackinven's picture
mmackinven
Activity Score 1608

As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?

We're predators, we kill fish, we just need to do it in a better way.

2 stars for the photography, looks great!

passion-art's picture
passion-art
Activity Score 42

Bloody good piece of art! cheers!

salil.sharma's picture
salil.sharma
Activity Score 2428

excellent campaign

Designer Don't Do Different Things
They Do Things Differently

Meow Me's picture
Meow Me
Activity Score 62

art-good, copy-no

stewart76's picture
stewart76
Activity Score 234

Bad copy

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

good visual

gonndo's picture
gonndo
Activity Score 1094

Very aggressive indeed, but I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

feysal's picture
feysal
Activity Score 2561

very intense..i agree weak copy

groovy baby!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

carlos aranibar morcos's picture
carlos aranibar...
Activity Score 4

bravaso

metis's picture
metis
Activity Score 413

Clunky copy but awesome execution of a strong idea

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