Sea Shepherd: Harpoon, Egret

Predatory fishing doesn’t only threatens ocean life.

Advertising Agency: Heads, Rio de Janeiro, Brazil
Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio
Published: May 2012

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KDbranding's picture
78 pencils

I should say the photography technique was great !!!

tirthomitro's picture
2718 pencils

wrong grammar. pitiful copy.
the kickass art is the only saving grace and perhaps the only
outside reason why it might be picked up by the jury if at all picked
up, that is.

they showed me a picture & i laughed
dignity has never been photographed

iambusy's picture
2219 pencils

bad copy,,cmon guys


Milan Solanki's picture
Milan Solanki
986 pencils

don't get it

Milan Solanki's picture
Milan Solanki
986 pencils

got it, copy ruined it

kleenex's picture
25530 pencils

Bold art.

mmackinven's picture
1592 pencils

As a spearfisher this ad doesn't make any sense at all, no connection to the wildlife with spearfishing, a net would be heaps better. Spearfishing is the least destructive form of fishing, as you target the 'one' fish at a time. Unlike line/net fishing, you don't catch small and unwanted fish. And the spears outside of the water?

We're predators, we kill fish, we just need to do it in a better way.

2 stars for the photography, looks great!

passion-art's picture
42 pencils

Bloody good piece of art! cheers!

salil.sharma's picture
2278 pencils

excellent campaign

Meow Me's picture
Meow Me
62 pencils

art-good, copy-no

stewart76's picture
229 pencils

Bad copy

BLOODY FOOL's picture
199 pencils

good visual

gonndo's picture
1092 pencils

Very aggressive indeed, but I like it...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Bela idéia! A vida é como um caminho de dominós! se a primeira cai...

feysal's picture
2140 pencils

very intense..i agree weak copy

groovy baby!

thedesignaddict's picture
5329 pencils

Simple, strong and to the point. Shame about the bad translation, but I assume these didn't run in English.

carlos aranibar morcos's picture
carlos aranibar...
4 pencils


metis's picture
413 pencils

Clunky copy but awesome execution of a strong idea

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