Harpoon, Bear

May 2012
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Also From This Campaign (2 items)


Advertising Agency:

Predatory fishing doesn’t only threatens ocean life.

Chief Creative Officers: Flávio Medeiros, Luis Christello, Kike Borell
Art Director: Fernando Maciel
Copywriter: Leonardo Konjedic
Photographer: Manipula Studio

Comments (15)

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Ben H's picture
Ben H
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I am not sure what I find more disturbing about this “add”.

1. The completely sensational and fictitious scenario portraying creatures suffering that is then stamped with the Sea Shepherd logo.
2. The ability of somebody who “loves animals” to spend considerable time dreaming up a scenario in which two creatures are suffering a horrific and simultaneous death at the hands of a harpoon wielding maniac who somehow managed to wait beside a river until the very moment that the two were lined up perfectly to be killed. Please this is ridiculous. Perhaps you could have shown something realistic like habitat destruction? Just a thought…

Sensationalist rubbish like this does not help any body; you cheapen the image of the organisation you claim to so staunchly represent, you show the deaths of animals in such a bizarre manner that it is borderline funny.

The average intelligent person views this as rubbish. Treat people like idiots and you will only attract idiots.

Best of luck with your next add, what is it? A migrating duck been knocked out of the air by a farmers wayward potato?