Sea Shepherd Conservation Society: Tuna, 3

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan