Sea Shepherd Conservation Society: Tuna, 3

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

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24 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

nice visual shock

atb2005's picture
atb2005
13567 pencils

Looks unintentionally comic.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

maybe needs blood

TommyO's picture
TommyO
1866 pencils

You always use blood in ads like this. It's refreshing to have one without it.

atb2005's picture
atb2005
13567 pencils

Sorry, I wasn't shocked, seeing this (you talk about visual shock).

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Subjective, but it grabbed my attention

beewood's picture
beewood
94 pencils

needs more blood, maybe.

luispiter's picture
luispiter
2756 pencils

good work... congratulation

copycopycopy's picture
copycopycopy
148 pencils

like it. Simple, straight.....

jackblack's picture
jackblack
2261 pencils

Let's lay off the panda as the symbol of animal welfare. Overused.

Prof's picture
Prof
1453 pencils

first time ever i dont like a OM singapore ad. the art is VERY unimpressive. and the message is first idea a best. "think panda" while wanting to talk about tuna? i am hugely disappointed.

Quite really.

nathalie d's picture
nathalie d
31 pencils

Don't worry you'll get over it.

It looks really horrible which is exactly how it should look.
Great job guys, congrats for the Cannes.

shortafella's picture
shortafella
1059 pencils

very good ad, but I don't see why you have 3 posters with the same thing (pandas)

thedesignaddict's picture
thedesignaddict
5374 pencils

Provocative campaign. Nicely executed.

shahidali's picture
shahidali
4063 pencils

I thought, the art director must be on leave. But then, saw two of them in the credentials.
The copy 'when you see tuna, think panda' must have some significance which is missing my radar.

shahid

Allang's picture
Allang
8 pencils

I like this.

Glut's picture
Glut
3947 pencils

shocking! Different approach on this subject

dmslee's picture
dmslee
10 pencils

human being pay lot of attention to panda, but not to tuna. Would it be nice to amend the headline as "When you see panda, thnk tuna."

kleenex's picture
kleenex
27884 pencils

awful.

Girlfireice's picture
Girlfireice
254 pencils

"think panda". i like it

FrontierUK's picture
FrontierUK
2 pencils

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania: http://www.frontier.ac.uk/Volunteer/Marine-Conservation.aspx

JonnyyRamone's picture
JonnyyRamone
165 pencils

Stronger one among the rest

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