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Sea Shepherd Conservation Society: Tuna, 3

Sea Shepherd Conservation Society: Tuna, 3
Your rating: None Average: 7.3 (62 votes)

When you see a tuna, think panda. The bluefin tune is now critically endangered to the point of extinction. Industrial overfishing, fueled by the voracious appetite for tuna in several parts of Asia, is killing off the remaining breeding populations. Act quickly to save what's left. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

23 Comments

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Tue, 2011-03-01 22:15
7

nice visual shock

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-03-01 22:39
3

Looks unintentionally comic.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Wed, 2011-03-02 00:17

maybe needs blood

TommyO's picture 1878 pencils
TommyO | Wed, 2011-03-02 02:14

You always use blood in ads like this. It's refreshing to have one without it.

That's me!
http://blog.tapuz.co.il/wranger

atb2005's picture 13683 pencils
atb2005 | Wed, 2011-03-02 06:59

Sorry, I wasn't shocked, seeing this (you talk about visual shock).

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Wed, 2011-03-02 07:52

Subjective, but it grabbed my attention

beewood's picture 94 pencils
beewood | Wed, 2011-03-09 13:17

needs more blood, maybe.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2011-03-01 23:58

good work... congratulation

www.barcreativo.com

copycopycopy's picture 146 pencils
copycopycopy | Wed, 2011-03-02 01:28

like it. Simple, straight.....

jackblack's picture 1462 pencils
jackblack | Wed, 2011-03-02 02:24

Let's lay off the panda as the symbol of animal welfare. Overused.

Prof's picture 1503 pencils
Prof | Wed, 2011-03-02 02:47

first time ever i dont like a OM singapore ad. the art is VERY unimpressive. and the message is first idea a best. "think panda" while wanting to talk about tuna? i am hugely disappointed.

Quite really.

nathalie d's picture 29 pencils
nathalie d | Tue, 2011-03-08 15:11

Don't worry you'll get over it.

It looks really horrible which is exactly how it should look.
Great job guys, congrats for the Cannes.

shortafella's picture 1033 pencils
shortafella | Wed, 2011-03-02 03:44

very good ad, but I don't see why you have 3 posters with the same thing (pandas)

hopa, scuze

thedesignaddict's picture 4341 pencils
thedesignaddict | Wed, 2011-03-02 04:49
8

Provocative campaign. Nicely executed.

shahidali's picture 3864 pencils
shahidali | Wed, 2011-03-02 05:15
3

I thought, the art director must be on leave. But then, saw two of them in the credentials.
The copy 'when you see tuna, think panda' must have some significance which is missing my radar.

shahid

joelapompe's picture 2480 pencils
joelapompe | Wed, 2011-03-02 06:41

And when you think rhino, think Panda too : http://www.coloribus.com/adsarchive/prints/wwf-wildlife-protection-rhi...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Boxey's picture 8882 pencils
Boxey | Wed, 2011-03-02 15:58

And when you see kids, think dogs: http://www.commarts.com/SearchOn.aspx?page=1&col=1068&inum=377&pj=20945

Allang's picture 8 pencils
Allang | Wed, 2011-03-02 08:02

I like this.

Glut's picture 4076 pencils
Glut | Wed, 2011-03-02 09:15
7

shocking! Different approach on this subject

dmslee's picture 10 pencils
dmslee | Wed, 2011-03-02 10:41

human being pay lot of attention to panda, but not to tuna. Would it be nice to amend the headline as "When you see panda, thnk tuna."

kleenex's picture 8394 pencils
kleenex | Wed, 2011-03-02 12:57

awful.

Girlfireice's picture 255 pencils
Girlfireice | Thu, 2011-03-03 00:38

"think panda". i like it

FrontierUK's picture 2 pencils
FrontierUK | Fri, 2011-03-25 08:59

Any kind of succesful advertising for this campaign is welcome - we run marine conservation projects globally and over fishing of blue fin tuna is at the very top of pressing issues...

We welcome volunteers at our marine conservation projects in Fiji and Tanzania: http://www.frontier.ac.uk/Volunteer/Marine-Conservation.aspx

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