Sea Shepherd Conservation Society: Tuna, 2

When you see a tuna, think panda. The bluefin tuna is so threatened, it is likely to disappear from ocean in just a few years. Industrial overfishing has already wiped out 85% of the bluefin populations in the Atlantic and Mediterranean. Act now to save the rest. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan