Sea Shepherd Conservation Society: Tuna, 1

When you see a tuna, think panda. The bluefin tun is now on the brink of extinction, thanks to industrial overfishing and corporate greed. Breeding population could disappear from our oceans as early as 2012. Please do your bit to end this trade. Don't sell, buy or eat this endangered species. And please support the bluefin defense campaign. Operation Blue Rage, at www.seashepherd.org

Advertising Agency: Ogilvy & Mather, Singapore
Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan