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Published/Aired: 
September 2007
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Art Director:Fernando Freitas

This is also our challenge. To be in the environment without being noted.

Advertising Agency: Quê, Rio de Janeiro, Brazil
Copywriter: Chiquinho Lucchini
Photographer: Platinum

Comments (4)

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juliangray's picture
juliangray
987 Activity Scores

Actually the message here is terrible. Their job is not to get involved with the enviroment, not to affect it. And not, as they say, to affect it and then cover it up.

This makes me feel that they are going to fuck everything over and later cover in some way. That they dont really care about the enviroment, that they only care that we dont notice how they affect it.

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