Scrabble: Warrior
Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Published: December 2008
21 comments
EXCELLENT
I can´t explain myself how this can be done better.
Cannes, pay attention to this
Wow, so I now know what scrabble is like. great.
http://adsoftheworld.com/media/print/scrabble_elephant?size=_original
http://adsoftheworld.com/media/print/scrabble_submarine?size=_original
http://adsoftheworld.com/media/print/scrabble_guitar?size=_original
is the same campaign, of course.
look the credits.
utter ubishbr
great work !!!!!!
excellent
Wow! Scamp work should be like this. If creatives cant do a 'proper' scamp - better stick to 'routine'
Not bad. But it looks like he was actually cut into pieces. Grim
"stay low, move fast"
Doin' it for the points
i'm not so sure.
i don't get this, can someone please explain???
Love the campaign.
But I dont like the ones with repeated letters like this one.
The fact that he has a sword could be misleading for someone that sees this one before the others
Anyway, the rest of the campaign will be a silver or gold in Cannes
Still great follow up of the campaign !
Good job guys!
Tremendous advert... I like it
We will see it again in Cannes!!!
GREAT!
engaging idea that talks beautifully to the Scrabble-mindset.
My only problem with this is that without the title I wouldn't necessarily have come up with warrior. My first thought was Samurai - which is still seven letters.
HI Im Matias Lecaros the author of the ad, and the real title is imuaras (samurai) the name warrior is a error of the web site.
cheers
http://lecarosmatias.wix.com/home
inspiration
such a sick idea
Excellent Art!!!!
Love it!
Love it!