Scrabble: Warrior

Advertising Agency: JWT Santiago Chile
Creative Directors: Matias Lecaros
Art Director / Copywriter: Matias Lecaros
Illustrator: Astro image Creators
Photographer: Patricio Pescetto / Astro image Creators
Other additional credits: Tomás Vidal, Israel Urrutia, Tomás Neely, Leo Farfan
Published: December 2008

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21 comments

federo's picture
federo
781 pencils

EXCELLENT
I can´t explain myself how this can be done better.

Cannes, pay attention to this

Guest's picture
Guest

Wow, so I now know what scrabble is like. great.

Guest's picture
Guest

utter ubishbr

Guest's picture
Guest

great work !!!!!!
excellent

Guest's picture
Guest

Wow! Scamp work should be like this. If creatives cant do a 'proper' scamp - better stick to 'routine'

Disco Munky's picture
Disco Munky
3900 pencils

Not bad. But it looks like he was actually cut into pieces. Grim

"stay low, move fast"

Doin' it for the points

comAd's picture
comAd
162 pencils

i'm not so sure.

Guest's picture
Guest

i don't get this, can someone please explain???

DarkSide's picture
DarkSide
1068 pencils

Love the campaign.

But I dont like the ones with repeated letters like this one.

The fact that he has a sword could be misleading for someone that sees this one before the others

Anyway, the rest of the campaign will be a silver or gold in Cannes

Guest's picture
Guest

Still great follow up of the campaign !

Good job guys!

Guest's picture
Guest

Tremendous advert... I like it

Guest's picture
Guest

We will see it again in Cannes!!!

GREAT!

Guest's picture
Guest

engaging idea that talks beautifully to the Scrabble-mindset.

Todster35's picture
Todster35
94 pencils

My only problem with this is that without the title I wouldn't necessarily have come up with warrior. My first thought was Samurai - which is still seven letters.

Lecter Lecaros's picture
Lecter Lecaros
561 pencils

HI Im Matias Lecaros the author of the ad, and the real title is imuaras (samurai) the name warrior is a error of the web site.
cheers

Guest's picture
Guest

inspiration
such a sick idea

willy wonka's picture
willy wonka
137 pencils

Excellent Art!!!!

Kamikaze777's picture
Kamikaze777
119 pencils

Love it!

Kamikaze777's picture
Kamikaze777
119 pencils

Love it!

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