Scrabble: Submarine

Advertising Agency: JWT, Chile
Creative Directors: Matías Lecaros
Art Director / Copywriter: Matías Lecaros
Illustrators / Photographers: Cristian Gastelo, Boris Berstel, Astro Image Creators

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22 comments

Guest commenter's picture
Guest commenter

Maybe Scrabble will hold a workshop in Cannes since it has become such an immense advertiser worldwide.

Guest commenter's picture
Guest commenter

It would have worked better with a 7 letters word...
(That would have been a "Scrabble"!)

Guest commenter's picture
Guest commenter

A new rule?

Guest commenter's picture
Guest commenter

amazing how many agencies hold the scrabble account, isn't it?!
....and legos, and wonderbra, and hot-wheels, and tobasco sauce, and super-brihgt flashlight makers......
this campaign is decent but way too easy...

Ad_Man's picture
Ad_Man
828 pencils

ok, so here we are again. scrabble is the new wonderbra, usb pendrive, bubblegum, or any other ad award winning product. WHO CARES?
this ad is good.

Well donde JWT CHILE!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest commenter's picture
Guest commenter

I care. We're talking ads, not art.

DarkSide's picture
DarkSide
1068 pencils

Like it

Guest commenter's picture
Guest commenter

The letters that spell submarine can also spell urbanism... part of the fun of Scrabble is that the same batch of letters can spell lots of words. This metaphor misses that a bit. But other than that, still a pretty good ad for a sketchy client.

Guest commenter's picture
Guest commenter

They also spell busierman which in louisiana slang means a man who is busy.

Ad_Man's picture
Ad_Man
828 pencils

that thing you two are commenting seems like a good approach if it's not done...

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

No sé cual es precisamente la idea aquí...es decir, ok el submarino en partes desordenadas pero y?
Me gusta la gráfica y la vuelta está interesante pero ¿no es muy simple?

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

john doe's picture
john doe
1571 pencils

best print ad since a while.
great job!

YOSUMAS's picture
YOSUMAS
17 pencils

It is a very good campaign. Congrats JWT Chile. Lets hope is real, because things this good deserves to be seen.

Real1's picture
Real1

Scrabble? Do they still sell it?

rula's picture
rula
101 pencils

the best of the year in chile....
may be...

Guest commenter's picture
Guest commenter

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter's picture
Guest commenter

Don't get it, explain please

dico's picture
dico
332 pencils

great!

Guest's picture
Guest

short list. at least.

willy wonka's picture
willy wonka
137 pencils

excellent Art!!

MidasTouch's picture
MidasTouch
1024 pencils

I like that very much.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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