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Squirrel

Agency: 
Published/Aired: 
August 2010
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Description: 

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre

Comments (20)

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Dzsoi's picture
Dzsoi
8061 Activity Scores

Agree, dude, 100% valid worry. You won't make anybody interested in Scrabble who doesn't know Scrabble already - (s)he won't understand it. Are you targeting people who already knows the game? I bet they wonder: "Hmmm, well yes, squirrel does worth more points than fox, so it's stronger indeed. I have never thought of it that way. Where can I buy a Scrabble?"

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