Scrabble: Squirrel

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre


sirvan's picture
29870 pencils


Thank you.


"I love some things, and don't love some other things."

rurorjuror's picture
739 pencils

Anyway, good idea :) And what's so wrong with fakes?

nspad's picture
96 pencils

Good art direction. Where are the illustrator creds, Ivan?

bobby666's picture
1460 pencils

great campaign. well done oglilvy as usual.

kalpesh78's picture
2580 pencils

great illustration... nothing so great about the idea. Role reversals have been done to death...

ideas....30 minutes nahi toh free.

Billoughsby's picture
5091 pencils

Great stuff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

gon_enelcamino's picture
838 pencils

don't like the copy

Guest's picture

does not compute. What does scrabble have to do with a squirrel turning the table on a fox.

Guest's picture

to the above comment. Guest, please format your brain and then perhaps you will compute this simply yet beautiful idea. in the world of scrabble, the word SQUIRREL gives a higher score than the word FOX. hence, the squirrel metaphorically beats the fox. happy now? i feel dumber just by virtue of having to explain this to you.

Guest's picture

cheers, now it makes sense, but to those who have not played scrabble this ad is just confusing.

Guest's picture

Unless you play the X in FOX on a triple letter score.

SHAW's picture
16 pencils

does not compute? maybe you need to reboot your brain. as much as it pains me to have to waste my breath explaing a concept so clear and brilliant, i shall do so in case your brain overheats while attempting to process these ads. if you were even the slightest bit familiar with scrabble, then you would know that in the world of scrabble, the word SQUIRREL generates a higher score than the word FOX. hence, metaphorically speaking, the squirrel beats the fox. comprende?

Marlus Lau's picture
Marlus Lau
1807 pencils I get it. Didn't know how Scrabble works.

Leighwritescopy's picture
20 pencils

Maybe my love of Scrabble makes me biases, but these ads make me smile. They're clever and beautifully illustrated.

Guest's picture

Shaw, got it, but you need to have played scrabble to get it, if they're trying to sell the game to new players who are unfamiliar with the rules then it's a bit of a failure.

Guest's picture

great illustration, weak creative.

Guest's picture

concept is so-so, copy is sh*t, illustrations are nice.

picktokyo's picture
1404 pencils

I think just "The Power of Words" would do...

Guest's picture

guys if you are targeting to people who doesn't know scrabble will not get anything .......those this ad is only for the people who understands scrabble.......

Dzsoi's picture
6312 pencils

Agree, dude, 100% valid worry. You won't make anybody interested in Scrabble who doesn't know Scrabble already - (s)he won't understand it. Are you targeting people who already knows the game? I bet they wonder: "Hmmm, well yes, squirrel does worth more points than fox, so it's stronger indeed. I have never thought of it that way. Where can I buy a Scrabble?"

Log in or register to post comments