Scrabble: Mug-gum

Every word counts

Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
Published: December 2007


Chris's picture
1987 pencils

utter rubbish

Graves™'s picture
87 pencils

Only Adholes will like this Ad. I dont think the average consumer will give it the time even thought the image is very arresting.

AnubisibunA's picture
36 pencils

haha... at first glance, I thought the thumbnail had something to do with hot/powerful coffee melting the mug

Sharp's picture
216 pencils

That dude has a sorry excuse for a mustache.

primo_susto's picture
440 pencils

HAHAHA agree

ivan's picture

I play the game and like the ad. It's a great way to visualize the process that goes on in the person's head while playing the game.

Ivan Raszl, admin of AotW

B2B's picture
104 pencils

Is it gum or is it mug? Oh, that's the point. Could be both.

reject_subject's picture
209 pencils

I agree with ivan, I think they show the funny side of the game, at the same time using "word game". I really like it. really!

STRTLRS's picture
1607 pencils

I love how graphically this one has nothing to do with the other two in the series. Nicely executed though.

I think, therefore... yeah.

FlyingDogs's picture
968 pencils

Love this! I think it's brilliant!


white widow's picture
white widow
137 pencils

Simply Great, conglatulations!

barbe's picture
102 pencils

Very, very clever. Too clever?

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