Scrabble: Mouse

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre

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10 comments

bobby666's picture
bobby666
1460 pencils

that's what communication is all about. say nothing still speak volumes. cheers oglivy.

tanvir raju's picture
tanvir raju
56 pencils

again love the illustration!

Tanvir Hassan

kalpesh78's picture
kalpesh78
2580 pencils

great illustration... nothing so great about the idea. Role reversals have been done to death...

ideas....30 minutes nahi toh free.

Billoughsby's picture
Billoughsby
5091 pencils

Freshly done. Refreshing.

Nothing's new.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

don't get it. What does scrabble have to do with role reversal? By playing scrabble the meek can overcome the strong. argh.

Guest's picture
Guest

Mouse gets more points in Scrabble than Cat... rather obvious, really

Guest's picture
Guest

what about rat vs cat, not much lol

Anycase its a great ad

R B's picture
R B
286 pencils

its about mouse and cat..!! and the ad shows that the word "mouse" can get you more points in scrabble, as compared to "cat"

gbl's picture
gbl
451 pencils

I dont get anything special about this concept too. Missing something or is just shit?

R B's picture
R B
286 pencils

its about mouse and cat..!! and the ad shows that the word "mouse" can get you more points in scrabble, as compared to "cat"

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