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Escalar

Agency: 
Published/Aired: 
June 2011
Description: 

Your turn. Lots of words.

Advertising Agency: Ogilvy México
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Luis Elizalde, Alejandro Beltrán
Art Directors: Iván Carrasco, Vanessa Trueba
Copywriter: Emanuel Aguilar
Illustrator: Rodrigo Flores
Account Manager: Paola Mayoral
Account Supervisor: Pilar Troconis

Comments (7)

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Highest Rated

carolinew77's picture
carolinew77
Activity Score 8

is this a fake ad? Scrabble is a Hasbro property, NOT Mattel.

CriticalVoice's picture
CriticalVoice
Activity Score 165

Too many examples to show that there are many possibilities. And "your turn" is too small. Weak idea and mediocre implementation.

kleenex's picture
kleenex
Activity Score 43337

Simple, but I like it..

sirvan's picture
sirvan
Activity Score 29860

Scrabble ads are the new condom/tattoo ads, apparently.

+++

"I love some things, and don't love some other things."

Bob.C's picture
Bob.C
Activity Score 1161

It seems very obvious and feels crowded, I would expect that the target market likes having their brain stimulated and would respond better to a mental challenge. There are 10 people listed and it's a bit disappointing if none of them could suggest a better concept

Artechoro's picture
Artechoro
Activity Score 33

Boring.

ace85le's picture
ace85le
Activity Score 3939

yawn. zzzz

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carolinew77's picture
carolinew77
Activity Score 8

is this a fake ad? Scrabble is a Hasbro property, NOT Mattel.

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