Scrabble: Letters and people, 4

Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz

February 2013


bate_palmas's picture
1479 pencils

Jolly interesting campaign. Although there is some decoding to be done.

VampAd's picture
1151 pencils

Yes and yes.

danielchapman's picture
292 pencils

Awesome idea... very fun campaign.
I don't really feel the tag line, the ads work without it.

I love that I am trying to solve the word without looking down at the logo. 'Mistake' made me laugh.


kleenex's picture
40216 pencils

not bad at all.

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