Scrabble: Letters and people, 4

Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz

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4 comments

bate_palmas's picture
bate_palmas
1481 pencils

Jolly interesting campaign. Although there is some decoding to be done.

VampAd's picture
VampAd
1153 pencils

Yes and yes.

danielchapman's picture
danielchapman
292 pencils

Awesome idea... very fun campaign.
I don't really feel the tag line, the ads work without it.

I love that I am trying to solve the word without looking down at the logo. 'Mistake' made me laugh.

Bravo.

kleenex's picture
kleenex
22754 pencils

not bad at all.

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