Scrabble: Letters and people, 3

Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Creative Directors: Aricio Fortes, Paulo Coelho
Art Director: Keli Linehan
Copywriter: Charlie Wolff
Executive Agency Producer: Jeff Ferro
Agency Producer: Monica Wilkins
Director of Client Services: Gary Theut
Account Director: Henry Arlander
Director of Strategy: Nick Chapman
Brand Strategist: Alina Shabashevich
Photographer: Rodrigo Pirim
3D Artist: Eduardo Gomes
Illustrators: Rafael Gil, Flavio Luiz

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2 comments

kto's picture
kto
24 pencils

good one!

advertising ninja's picture
advertising ninja
589 pencils

its really nice. I like it. Very capturing executions. One suggestion could be to always use letters with high value as protagonist. like Q,Z,J,X etc... Because those letters find their real value when the missing letter completes the word. As it is now, why is it that always the letters before the missing one are looking? anyways, love the campaign.

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