Scrabble: Guitar

Advertising Agency: JWT, Chile
Creative Directors: Matías Lecaros
Art Director / Copywriter: Matías Lecaros
Illustrators / Photographers: Cristian Gastelo, Boris Berstel, Astro Image Creators

12 comments

Guest commenter's picture
Guest commenter

Yes. Hasbro decided that it is a wise marketing decision to promote their old bord game Scrabble big time in Chili. How convincing is that? Hey, if you have time on your hands, pick up a brief from one of the actual clients of JWT Chili and try to sell it to them.

Guest commenter's picture
Guest commenter

SE DICE CHILE, PELOTUDO.

Guest commenter's picture
Guest commenter

That guitar won't play anymore.

Ethan Base's picture
Ethan Base
224 pencils

ILRBLNAT ! OVEL TI !

ERATG OBJ.

DarkSide's picture
DarkSide
1068 pencils

Really good, really intelligent

wert's picture
wert
77 pencils

finaza!

Piet's picture
Piet

Scrabble? Oh yeah, my grandparents told me about it. Bit boring, isn't it?

Guest commenter's picture
Guest commenter

i liked it at first, loved it actually, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter's picture
Guest commenter

i liked it at first, at least as a simple attention getting ad, but the advertisers dont know crap about the product... that you can only have 7 tiles in your deck at one time! so that blows their chance and makes these scam!!!!!!!!!!

Guest commenter's picture
Guest commenter

!Muy bueno Chile! seguro que le va a ir muy bien en Cannes

halfstring's picture
halfstring
288 pencils

I love how the pieces are mixed. Clean, simple, and direct work.

dakfuzz23's picture
dakfuzz23
24 pencils

this is excellent.. pulls the whole concept of the product together

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