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Gold fish

Agency: 
Published/Aired: 
August 2010
Description: 

The surprising power of words. Scrabble

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Creative Directors: Sukesh Kumar Nayak, Heeral Desai Akhaury
Copywriters: Sukesh Kumar Nayak, Ragini Singh
Art Directors: Heeral Desai Akhaury, Pushkar Shintre

Comments (23)

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Highest Rated

Guest's picture
Guest

Then you are plain dumb. Why wouldnt anyone thibk gold fish after seeing that gold fish is beyond comprehension. Do you guys just comment here for the heck of it?

dsklan's picture
dsklan
Activity Score 1926

very nice, like the illustration and the concept!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice art.

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bobby666's picture
bobby666
Activity Score 1460

greta concept. brilliant illustration. ogilvy mumbai rocks.

Guest's picture
Guest

smart concept! cool design

tanvir raju's picture
tanvir raju
Activity Score 56

Brilliant illustration! just love it....also love the concept:)

Tanvir Hassan

Guest's picture
Guest

stop sucking up man! looking for a job in ogilvy mumbai eh?
illustration makes these ads and strangely no credits for the illustrator!
ogilvy mumbai sucks!

Guest's picture
Guest

hahaha "looking for a job in ogilvy mumbai eh?"

the illustrator is Khomane Deelip.

Guest's picture
Guest

nice. just found out the message lately

Guest's picture
Guest

nice. just found out the message lately

kalpesh78's picture
kalpesh78
Activity Score 2578

great illustration... nothing so great about the idea. Role reversals have been done to death...

ideas....30 minutes nahi toh free.

SoCH_TO's picture
SoCH_TO
Activity Score 961

Superb work !!!

Live with Passion

Billoughsby's picture
Billoughsby
Activity Score 5144

How about one last role reversal: A creative acting like a creative, while logged in here, instead of a client.

Naw... too obvious.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Superb work indeed.

atb2005's picture
atb2005
Activity Score 13561

Love it

Sushi lover's picture
Sushi lover
Activity Score 907

love the art

Dream needs to be big!

no_user's picture
no_user
Activity Score 125

Funny :)

Guest's picture
Guest

in my opinion there is a huge mistake. nobody would think the word was Gold Fish. i just though about "fish" before i read the piece's title.

Guest's picture
Guest

I agree!

Guest's picture
Guest

Then you are plain dumb. Why wouldnt anyone thibk gold fish after seeing that gold fish is beyond comprehension. Do you guys just comment here for the heck of it?

Reframer's picture
Reframer
Activity Score 23

Yes.

Guest's picture
Guest

illustrator ?

Guest's picture
Guest

oh and....gold fish are fresh water and a shark is salt water...

Guest's picture
Guest

great... love it!

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