Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
Published: December 2007
Exactly.
Every "letter" counts. (If you've ever played the game.)
These ads do absolutely NOTHING for me. I guess that's because I'm subconsciously comparing these ads to those awesome Scrabble campaigns out of O&M/Singapore done years ago. Still fresh in my memory.
Y&R in Los Angeles has also done a pretty good Scrabble print campaign ("It's your word against theirs.") more recently, too.
But more importantly, the average Scrabble players usually DO have a large vocabulary. So, using words like "dog" and "rat" (I'm laughing as I type this sentence) is a pretty sizeable I.N.S.U.L.T. to them. Don't you think?
i disagree. maybe for this ad it could be every letter counts, but for the gum-mug ad, it really is the word. the 'm' is worth the most points, and you could earn more points using mug or gum, depending on board position.
i like this one, it´s easy for the customers to understand it. not like the rat ad, i connect the vitruvian man with geometry and science not with art.
I have the same idea of dog/god line some time back, but don't know what product or services to use it.
This is quite nice, but I'm not sure about the inconsistency of this series.
The tagline doesn't appropriately pay off the concept. It should be something like, 'letter position is everything,' or something (more eloquent) with that gist.
Comments
but do all dogs go to heaven ?
i think these are mildly amusing but not that strong and shouldnt it be every letter counts?
www.bahonsadvertising.co.uk
Exactly.
Every "letter" counts. (If you've ever played the game.)
These ads do absolutely NOTHING for me. I guess that's because I'm subconsciously comparing these ads to those awesome Scrabble campaigns out of O&M/Singapore done years ago. Still fresh in my memory.
Y&R in Los Angeles has also done a pretty good Scrabble print campaign ("It's your word against theirs.") more recently, too.
But more importantly, the average Scrabble players usually DO have a large vocabulary. So, using words like "dog" and "rat" (I'm laughing as I type this sentence) is a pretty sizeable I.N.S.U.L.T. to them. Don't you think?
i disagree. maybe for this ad it could be every letter counts, but for the gum-mug ad, it really is the word. the 'm' is worth the most points, and you could earn more points using mug or gum, depending on board position.
the dog in that pose is really nice.
i like this one, it´s easy for the customers to understand it. not like the rat ad, i connect the vitruvian man with geometry and science not with art.
Like it. You can use Dog or God fot the game. Nice.
Byte!
Oh NOW I get it. So the mug can also be gum. Gotcha.
You have to hate advertising in order to truly love it.
Hahahahahah!! Great campaign!
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
i like it, better than the rat, just a pity there isnt some with words longer than 3 letters.
i do like this campaign... funny!!
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Everartz
| Everartz |
I have the same idea of dog/god line some time back, but don't know what product or services to use it.
This is quite nice, but I'm not sure about the inconsistency of this series.
...
http://alvinpck.deviantart.com/gallery/
jaja excelente!
Lu*
shit
i like it
brilliant!
never underestimate words.
very old idea cute
The tagline doesn't appropriately pay off the concept. It should be something like, 'letter position is everything,' or something (more eloquent) with that gist.