Scrabble: Dog-god

Every word counts

Advertising Agency: Ogilvy, Hungary
Creative Directors: Gábor Spielmann
Art Director: Bruno Almeida
Copywriter: Gábor Spielmann
Photographers: Pal Nanasi, Artluzstudio
Published: December 2007

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20 comments

AnubisibunA's picture
AnubisibunA
36 pencils

but do all dogs go to heaven ?

Banner2k5's picture
Banner2k5
551 pencils

i think these are mildly amusing but not that strong and shouldnt it be every letter counts?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Exactly.
Every "letter" counts. (If you've ever played the game.)

These ads do absolutely NOTHING for me. I guess that's because I'm subconsciously comparing these ads to those awesome Scrabble campaigns out of O&M/Singapore done years ago. Still fresh in my memory.

Y&R in Los Angeles has also done a pretty good Scrabble print campaign ("It's your word against theirs.") more recently, too.

But more importantly, the average Scrabble players usually DO have a large vocabulary. So, using words like "dog" and "rat" (I'm laughing as I type this sentence) is a pretty sizeable I.N.S.U.L.T. to them. Don't you think?

instant coppee's picture
instant coppee
45 pencils

yup, after the Y&R campaign this makes one wonder if not enough though went into it in the first place. First level though!!

satish singh
creative director, max l'agence

spacecadetglow's picture
spacecadetglow
247 pencils

i disagree. maybe for this ad it could be every letter counts, but for the gum-mug ad, it really is the word. the 'm' is worth the most points, and you could earn more points using mug or gum, depending on board position.

andre_j's picture
andre_j
88 pencils

the dog in that pose is really nice.

seiyapunk's picture
seiyapunk
59 pencils

i like this one, it´s easy for the customers to understand it. not like the rat ad, i connect the vitruvian man with geometry and science not with art.

Byte's picture
Byte
325 pencils

Like it. You can use Dog or God fot the game. Nice.

Byte!

EGGO's picture
EGGO
352 pencils

Oh NOW I get it. So the mug can also be gum. Gotcha.

You have to hate advertising in order to truly love it.

FlyingDogs's picture
FlyingDogs
968 pencils

Hahahahahah!! Great campaign!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

adamrich's picture
adamrich
48 pencils

i like it, better than the rat, just a pity there isnt some with words longer than 3 letters.

everartz's picture
everartz
7611 pencils

i do like this campaign... funny!!
--
Everartz

| Everartz |

alvinpck's picture
alvinpck
1467 pencils

I have the same idea of dog/god line some time back, but don't know what product or services to use it.
This is quite nice, but I'm not sure about the inconsistency of this series.

...
http://alvinpck.deviantart.com/gallery/

lucciano marisio's picture
lucciano marisio
166 pencils

jaja excelente!

Lu

alygreat's picture
alygreat
4 pencils

shit

aadi's picture
aadi
230 pencils

i like it

iRitz's picture
iRitz
45 pencils

brilliant!
never underestimate words.

haha_p's picture
haha_p
29 pencils

very old idea cute

Guest commenter's picture
Guest commenter

The tagline doesn't appropriately pay off the concept. It should be something like, 'letter position is everything,' or something (more eloquent) with that gist.

karmacoin's picture
karmacoin
688 pencils

lol'd that dog looks awesome

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