like.a.boy's picture
227 pencils

obviously I'm not the targeted audience... don't get it

Stigset's picture
1456 pencils

if you ad the value of each letter, you get the same sum for both names (do the math)

JTW926's picture
184 pencils

nice, i like the campaign. very simple, and straight foward! and fun too

Fractal Rene's picture
Fractal Rene
65 pencils

Great insight, the executions of castro=bush and jordan=maradona are brilliant.

ixblitzxi's picture
17 pencils

too bad.. you.. can't.. use NAMES.. in scrabble.

Stigset's picture
1456 pencils

good point.... ruins the ad a bit

Mr Hughes's picture
Mr Hughes
386 pencils

That's a very basic rule too. Wouldn't take much research to find it out... just read the rules!

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

great point.

though, they could easily flip it to use things other than proper nouns.. i think...

deep_tracy's picture
588 pencils

who said you can't? will scrabble police break down your door if you played scrabble with your own rules? you call yourselves creative people?

but yeah, the idea has got nothing to do with the game. this is more of political commentary using scrabble. better as an ad for time magazine or something.

Ozric's picture
4043 pencils

Do the math, both names have the same score, I guess that's what they wanted to say.

dfish's picture
14 pencils

I don't think it matters that you can't use names in Scrabble. Because, you see, it's not a game of scrabble. It's an ad.

chimie's picture
156 pencils

Still there is a contradiction. If you don't know the game, you Won't understand. Donno what was in the brief :-)

lorsdana's picture
81 pencils


leftfield's picture
165 pencils

My God this fails.

There are far far far more brilliant ideas for scrabble.

Who cares if a name equals another name ?????

WTF has this to do with the game.

What? you can now have 12 letters at once?



hang-the-dj's picture
1262 pencils

100% agree, well put Lefty.

I'm an avid scrabble player and this ad is seriously flawed.

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

amazing ad

jmcho's picture
278 pencils

peter griffin is far more hilarious though

Davosk's picture
4815 pencils

Please tell me who Peter Griffen is.

whitespace's picture
1953 pencils

I remember a campaign for Scrabble years back that went:
"The only time celibacy is better than sex."

Beats this entire series hands down even without Double Letter Score.

Rog's picture
6092 pencils

Agreed, whitey!
"The only time you want to get diahorrea"... a great campaign.
This is missing the charm/appeal of the game, for me.
The name name = name name / 'do the math' is leading us/it somewhere else.
And you only ever have 7 letters to play with.

>>>> That's not an ad. THIS is an ad.

shaft_drive's picture
273 pencils

actually, it would depend on where one places a tile... a real ad would've used photography.

Shut Theory's picture
Shut Theory
515 pencils

what is scrabble??? and why do some letters have the same mathematical value?

ozamu's picture
60 pencils

Simple, creativo, lindo y llamativo....que mas se puede pedir...buen trabajo grafico JWT...

aldearomana's picture
16 pencils

Sorry, pero no entiendo esta idea.

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